Sentences with phrase «how campaign advertising»

Once you understand how campaign advertising taps into your prospects» conscious and subconscious minds, to give your properties «top of mind awareness», you will see how obvious and simple it is — and how amazingly powerful!

Not exact matches

Michael Dubin, co-founder of Dollar Shave Club, explains how his background in improv comedy helped him launch a viral advertising campaign.

After all, if you're going to create dynamic advertising and promotional campaigns, what better way to start than briefly explaining how you plan to market the business?

If you've learned how to find, evaluate, and run these types of advertising campaigns, there are businesses you can reach out to who would be very interested in putting your marketing experience to good use with booking native campaigns.

Our 2011 Bob Roll advertising campaign is a perfect example of how we incorporated a variety of our athletes into a campaign that spanned TV, print, and online.

Until recently, measuring social media around a current or planned event, a brand, an advertising campaign or a topic was confined to measuring how often the events, brands, campaigns, topics and associated keywords were mentioned in mainstream media and on the web.

Branding also gives you a solid direction on how to develop your advertising campaigns.

Twitter is working on a «transparency center» to show how much political campaigns spend on advertising, and the company endorsed the Honest Ads Act, a Senate bill that would subject online political ads to the same sort of disclosure rules that govern similar content on TV and radio.

When we asked respondents how they measure the ROI of their social media advertising campaigns, 42 percent said engagement, followed by leads (17 percent) and sales (15 percent):

Red Lobster also plans to further leverage their Real People advertising campaign, which was introduced last year and designed to complement promotional messaging with specific examples of how the Red Lobster experience has improved, especially around affordability, freshness and wood - fire grilling to help eliminate perceived visit barriers and make the brand relevant for new guests and new occasions over time.

Facebook's Preferred Audience feature allows you to add keyword interest tags to your post (similarly to how you would with an advertising campaign) to help Facebook understand what your post is about and who it may be of interest to.

Choosing the right Facebook advertising campaign objective will have a big impact on how your campaign performs.

And through television ads, billboards and outdoor advertising, Animals Australia's landmark public awareness campaigns on behalf of waterbirds have also highlighted how this «recreational» slaughter destroys families — and supported some of Australia's elite athletes to remind the Victorian Government that duck shooting is not a sport.

For the first time ever, Alzheimer's Society is running an advertising campaign to make people more aware of the Society and how we can support people affected by dementia.

This discussion will look at how candidates and interest groups in in the U.S. are using Facebook advertising, Twitter, Google Ads, mobile phones, location - based services and older technologies like email and blogs to raise money, mobilize support and get voters to the polls in an important election year, with an emphasis on practical results and the implications for future political campaigns around the world.

I'd love to see some reports on how effective online advertising has been for small campaigns without 6 figure ad budgets, and how much they had to cannibalize their traditional media spend.

The theme of the show this week is how candidates and advocacy campaigns are using online video advertising, what has motivated media strategists to start using more online video ads and which campaigns have used it successfully.

If it chooses to allow advertising, the legal types may need to get involved, because I have no earthly idea how advertising revenue is handled under campaign finance and nonprofit tax laws.

In this session, we'll show you how to retool your content, add horsepower to your advertising campaigns and turn one - time visitors into engaged audience members.

«How Campaigns Can Use the Internet to Win in 2012» is a comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management, digital fundraising, political email campaigning, Twitter, Facebook, Internet - enabled field organizing, online video and more.

When I surveyed the state and regional political blogs in the BlogAds network a few weeks ago, I was shocked at how few campaigns were bothering to advertise on sites that would seem to be precisely targeting the local activists they'd most want to reach.

Maybe a massive advertising blitz will be enough to break through and convince the mainstream media that he's a serious candidate, but probably not — he doesn't fit the official script of how the campaign is supposed to go....

The Fix crew interprets the data here (summary: they see an edge for Obama); I'll just add that it'll be interesting to see how shifts in public opinion in the various states will affect the campaigns» allocation of resources to 1) digital advertising, and 2) grassroots outreach.

Giles Dilnot examines the impact of political advertising and if it matters in a multimedia world, and how campaigns are run differently in other countries.

Topics in the Q&A included the source of money for the City's planned pre-K advertising campaign, the City's target number of pre-K applicants, whether Speaker Silver thinks the proposed income tax surcharge should be pursued next year, how the pre-K selection process will work, how the City will cover the approximately $ 40 million annual gap between the estimated cost of pre-K and the amount provided in the state budget, when parents will learn whether their pre-K application has been accepted, how the City will collect data and measure success of the pre-K program, whether the existing pre-K application process will be changed, how the City will use money from the anticipated school bond issue, the mayor's reaction to a 2nd Circuit ruling that City may bar religious groups from renting after - hours space in public schools, the status on a proposed restaurant in Union Square, a tax break included in the state budget that provides millions of dollars to a Bronx condominium project, the «shop & frisk» meeting today between the Rev. Al Sharpton and Police Commissioner Bratton and a pending HPD case against a Brooklyn landlord.

You can edit all the sites settings at once to save time or set your ads preferences site by site — depends on how you want to structure your advertising campaigns:

Here's how to make your advertising campaign effective.

The advertising for Warehouse 13 did not do the show justice, but then, I'm not sure how they could have capitalized on an ad campaign for a show that had a decent, slow developing story line.

Remember how Sony said they'd have big advertising campaigns in place for the PlayStation Vita?

Building a wiki web site to leverage the learning at a local animal park, developing an advertising campaign for a non-profit that recycles bicycles, producing award winning public service announcements about diversity and bullying, including a classmate with leukemia utilizing video - conferencing and then producing an award winning video teaching others how to follow their lead, are just some examples.

Resources provide opportunities to: - explore how adverts play on our fears and dreams - explore persuasive language in advertising - explore presentational features - analyse adverts across 3 mediums (TV, radio and web)- explore synergy - study advertising across a range of mediums - plan own advertising campaign - conduct risk assessments and planning document as would be the case in the industry - give a pitch for the campaign created - explore legal and ethical - investigate the ASA (advertising standards agency)- consider budgets - conduct primary and secondary research - gather qualitative and quantitative data A work book is also included for students to complete as they study the course.

You can choose how long the advertising is shown for (say, 14 days after the user has been to your website) and all it takes is a small code insertion on your website, and creation of a campaign on Google AdWords.

Within a 12 - week period of running the farmers» market, they learn how to write a business plan, create profit - and - loss sheets, and run advertising campaigns.

That may be due in part to how frequently Mazda trumpets the depth of its participation in motorsports as part of its advertising campaigns, but to dismiss it as nothing more than marketing buzz or computational trickery is ridiculous.

How effective are your advertising and media campaigns?

There was no book tour, no advertising campaign so these numbers should be a realistic look at how price affects unit sales.

There is a new promotion campaigns to advertise the social aspect of the store and to make it clear how easy it is to buy and read.

They spoke about the following topics: E-mailing Kickstarter and getting advice before starting your campaign, creating an e-mail lists of fans, how much to ask for, what your biggest expenses are, how much to pad out your time and money requests due to unforeseen problems, how much are kickstarter and credit card processing fee's, paying an artist, the design and layout of the Kickstarter page, putting images and videos on your page, getting background music for your video, when you should start your campaign, for how long you campaigns should be and what to avoid, what awards to offer, the emotional rollercoaster that comes with a kickstarter campaign, social media advertising, the logistics of mailing out all the books and more.

If you want to put something like this in place, register for a strategy session with us now, and we'll teach you how to track, optimize and profit from all of your advertising campaigns.

They not only create effectively, but they can also understand the finer details of how to track and optimize advertising campaigns based on data.

Again, how can one determine if it was a bust when they do not know how many sales would have gone through WITHOUT the advertising campaign.

In only a few moments, you can research how effective an advertising campaign is for your book, what articles people read most and where the bulk of your readers reside.

The 2016 advertising campaign used a mix of information and humour to challenge Australians aged 25 - 55 years about how «MoneySmart» they are and to encourage them to take positive financial action.

In 2014, the Shelter Pet Project, an Ad Council public service advertising campaign promoting pet adoption and funded by Maddie's Fund ® and the Humane Society of the United States, conducted a research survey of 1,402 people to understand how to increase the number of pets acquired from animal shelters and rescue organizations.

A shelter in Muncie, IN started a social media campaign to advertise how people could come in a request to take a dog for a walk while playing the game and it went viral.

In a bid to distinguish itself from its competitors, Half Moon, the luxury resort in Rose Hall, Jamaica, promises to «Make It Happen» in its new global advertising campaign.Set to launch in April, the campaign asks a series of emotive questions such as, «How can you restore a little balance in your life?»

Kenton echoes this thought by explaining how the emotional video campaign has helped Yeti reach the consumers in a way that conventional advertising can't.

With all of this phallic imagery in the foreground and coupling melons in the background, the viewer is forced to contemplate the marketing of foodstuffs in modern society and how we consume products based on the strength of their advertising campaign.

In 2007, I wrote about the «Buy Nothing Day» advertising campaign, which may have the most value simply in reminding us how much we're pummeled by advertising (something like $ 660 billion a year) and as a suggestion that another approach is warranted.

Previous reforms have tended to focus on how the Government spends millions of external advertising campaigns.