Not exact matches
Pricing power — meaning
how consumer demand would be affected if your company shifted its prices — is one detail that often gets excluded from
business plans, but which can help put you over the edge.
This means that every part of your
business that a
consumer is exposed to — from
how your products are distributed, to your company's culture and people — will influence a
consumer's gut feeling toward your brand.
Why you should care: The goal of Placemeter is to collect data to help increase the effectiveness of urban design, give local
businesses a better idea of their traffic, and help
consumers get useful info like
how crowded the bar down the street is before you get there.
The authors show
how platform
businesses bring together producers and
consumers in high - value exchanges in which the chief assets are information and interactions.
How the U.S. economy got here reflects the
consumer - versus -
business disparity.
Similarly, the number of fans shows
how popular a brand is and Facebook reviews can reassure buyers by showing them that other
consumers like a
business.
Medline and Fulton know they must figure out
how to balance
consumer expectations — everyone wants free shipping and rapid delivery — with an offering that doesn't inadvertently undermine the chain's core
business.
How redirecting even 10 percent of
consumer spending from chains to local small
businesses can boost local economies and create jobs.
Consumers today care about a company's moral compass, the reasons it's in
business,
how its products are made and delivered and
how it views its place in the larger retail industry.
Sometimes a
consumer won't be able to describe the need clearly but if you can figure out
how to best provide the right service, you'll score the
business.
Play to the role of your
consumers and figure out
how you can make their lives easier when it comes to doing
business with you.
Business News work experience student Jay Lake explains
how some fashion
consumers aim to profit from their purchases.
Fortune spoke with Jeetendr Sehdev, a celebrity branding authority and author of the new book The Kim Kardashian Principle: Why Shameless Sells (and
How to Do It Right), about what the Kardashian clan can teach
business about reaching millennial
consumers (without having them laugh your ad off the air).
BI Intelligence,
Business Insider's premium research service, has compiled a detailed report on live streaming video that examines the eruption of online video from the perspective of both
consumers and advertisers and assesses
how live streaming is emerging as the medium's next catalyst for growth.
Do your research, identify
how your
consumers want you to make a difference, then work it into your company's
business model and DNA.
The IRS is adding its voice to states and municipalities struggling with
how to regulate the currency for
businesses and
consumers, and the ruling may help to legitimize the cryptocurrency for the many
businesses rushing to embrace it.
Check out these statistics on small
business holiday sales, staffing, 2011 spending compared to last year,
how much the average
consumer will spend this holiday season, if
consumers plan on using their mobile devices more to shop, and more.
How the DivaCup got
consumers over the «ick factor», Google sort of buys part of HTC, and the future of the battery
business
Investors like to see longevity and a stable marketplace full of
consumers, so you should be able to show them the value of your
business and
how that value will only continue to grow.
Traditionally, small
business owners across the country are highly concerned with
how flush
consumers feel heading into the holiday shopping season.
For example, Endicia uses package data and predictive analysis to guide ecommerce
business owners» decisions, ranging from where to plant warehouses to
how to improve delivery for the end -
consumer through forecasted shipping costs and time in transit.
Corbin, author of Preventing BrandSlaughter:
How to Preserve, Support, and Grow Your Brand Asset Value, shares two cautionary tales of prominent
businesses who failed to uphold brand integrity and faced
consumer backlash.
The rise of the Internet and the empowerment of the common
consumer has created a fundamental shift in
how businesses are expected to behave.»
The integration of technology and the beauty
business is creating an opportunity for startups to innovate both the products
consumers buy and
how they buy them.
An entrepreneur will put up a detailed description of his / her
business on a platform such as Kickstarter — goals of the
business, future financial strategies for turning a profit, the target audience,
how much funding he / she needs and for what reasons, etc. — and then
consumers can read about the
business and give money if they choose.
To see just
how you can piggyback onto the «on - demand» economy, check out the list of potential
business opportunities at Collaborative
Consumer.
It was intriguing to me
how many
consumers, especially under 35, would value a
Business Insider article like they would something from The Wall Street Journal.
The desires, demands and interests of
consumers and customers, partners and vendors, and even regulators and government agencies continue to grow and accelerate and if your focus on an everyday basis isn't on
how fast your
business is getting faster, you'll be out of
business soon enough.
Even as Apple got people used to the idea of having a supercomputer in their pocket, it significantly changed
how businesses interact with
consumers around the world, says Brian Blau, research director for
consumer technology and markets at research firm Gartner.
The market for the iPad and similar devices and, consequently, their ability to reach
consumers, seems set for exponential growth, especially as universities, large
businesses and government agencies begin figuring out
how to use the tablets in their daily routines.
As
business managers, we should keep an eye on
how these smart objects change the
consumer's expectations around user experience and engagement.
According to the Harris Poll's most recent «Reputation Quotient» study, 60 % of
consumers surveyed had decided not to do
business with a company because of something they learned about
how the company conducts itself.
And
businesses that understand
how to play into
consumer pyschology will likely reap the rewards of higher sales.
If you realize within the first few years of your
business that there's a more optimal name based on
how consumers view you, then there's nothing wrong with making a change.
Businesses and professionals can see these highly personal approaches, and explore
how they can do something similar to create a connection between brands, brand stories, and
consumers.
But in the process of scaling up and believing in his own vision, he forgot
how a
business based on fads and fickle
consumer tastes can get into trouble very quickly.
As a
business, you're there to serve and support your customers, but smart
businesses are also observing
consumer behavior, so you can see what your customers are doing with your product,
how they're using it and what they're doing with the knowledge you helped them obtain.
In the days following a natural disaster,
consumers and
businesses will likely start imagining
how they could be better - prepared for the next major weather event that could leave them without power, water, or even shelter.
While Carson won't disclose
how many
businesses are using Pepperdata's software, he said the company has scored customers from the
consumer electronics, media, financial services, telecommunications, and energy sectors.
The governmental agencies investigating the cybersecurity incident may seek to impose injunctive relief, consent decrees, or other civil or criminal penalties, which could, among other things, impact our ability to collect and use
consumer information, materially increase our data security costs and / or otherwise require us to alter
how we operate our
business.
Today's Boomer
Consumer Businesses need to understand today's boomers from three perspectives: 1) where they are in their heads in terms of what drives their behavior; 2) where they are in their lives in terms of lifestyle and life stage; and 3)
how their shared generational experiences coming of age in the late»50s to early»70s shape their perceptions.
Many small
business owners already have at least an idea of
how rising prices will impact their
businesses in the short term — but whether they'll have to pass costs onto
consumers is less clear.
How purchase decisions are made, meaning is the customer an individual
consumer or a
business in which several people are involved in the decision to buy?
(See The Curse of Microsoft Excel) I remember long arguments with clients in one of my first
businesses, where we tracked customer satisfaction by making millions of phone calls each year to
consumers at home to determine
how satisfied they had been with a recent experience.
Today, many
consumers are becoming more knowledgeable about
how their private information is being used (and exploited)-- at least in a rudimentary way — and that data is big
business.
The president offered insight on
how extending the tax cuts for the middle class could help keep our
businesses growing without hindering the purchasing power of American
consumers.
When you ask the world's big money makers in typical big brand
consumer businesses to discuss
how they are making money from big data, though, the message can be about as hard to decipher for the average individual as combing through Internet chatter from Pakistan.
Small
businesses can officially stop worrying about
how to reach every
consumer that could possibly want their goods and services: Geo - precise marketing and precision targeting is now leading the pack in
consumer marketing.
In the past, 15 years ago, you used to make a quality product, put it on the get it onto the shelf, get it onto retail points of sale, and have good advertising, in other words create positive
consumer impressions of those products and essentially that was
how business worked.
Vertical integration, consolidation of infrastructure, content production and content distribution have been key trends that could impact
how businesses evolve to changing
consumer wants and needs.