Not exact matches
Repeatedly posting similar messages about
how great your latest
product line is may not only make you seem less interesting, but more mono - dimensional.
They wanted to quote the Declaration of Independence in their star - spangled ad about
how great America and Sam Adams are — but they were worried that including the
line about the Creator would seem a little off with their
product.
What we need to learn is
how can farms,
how can rural communities,
how can underserved communities benefit from supplying top -
line ingredients, grown in the United States, and work with some of the
greatest brands in the world, natural
products industry brands, to do
great things and increase the health and wellness outcomes for America.
Lilley has
lined her
products up along a diagonal rather than shooting them straight on, giving a
great illustration of
how diagonal
lines can appear to give the image depth by suggesting perspective.
Lurking in a seemingly not related post about
how the iconic Apple
product is slowly becoming less important to Apple, is a
great few
lines about the nature of the music business and, more generally, the content business at a meta level:
Hackett adds that a good
product categorizing tool which defines important similarities and points of differentiation will help a retailer in the following ways: • Determine which items fall into the good, better, and best within each category and sub - category • Develop guidelines for choosing new
products to add to their assortment • Identifying brands that should be expanded or contracted based on growth and strength trends of each brand within their assigned category • Determine
how much space should be allotted to each category based on space to sales movement • Determine merchandise locations and prioritize brand positioning • Develop advertising strategies based on these trends • Build a story
line for the
products in their store • Provide training materials for staff to communicate these categories to the consumer and the differences between them Here's a few more tips from Hackett: Categorize: A
great buyer develops strong tools to categorize and sub-categorize their business.