The authors examine
how macroeconomic indicators, such as GDP and consumer welfare, influence the way in which consumers use their past service experiences (e.g., satisfaction on their last flight) to influence their next purchase decision.
The result is a gaping divide between microeconomics (the study of
how individual people and companies in a market make decisions to buy and sell) and
macroeconomics (the study of movements in economy - wide
indicators such as GDP, inflation and unemployment).