In fact, market research firm GfK gave a very interesting presentation that showed
how pet food companies that have demonstrated a commitment to the independent pet specialty channel, including installing policies that prevent price erosion, have enjoyed above average growth compared to companies with broader channel strategies and less controls on pricing.
How pet food companies are including pet personality in their formulation and marketing strategies
A blog written by a veterinarian looks back at
how pet food companies influence veterinary education with subtle, but clear results.
Not exact matches
The
company's mission is to completely rethink
how pet food is manufactured and marketed.
«This shift in the cat parent profile changes
how cat
food is bought,» says Chanda Leary - Coutu, senior marketing communications manager for WellPet, a natural
pet food company based in Tewksbury, Mass. «Research has also shown Millennial
pet parents have a keen interest in natural
foods, which presents an opportunity for us to innovate in the category and experiment with treat flavors, forms and textures that cats will undoubtedly enjoy.»
Tom Nieman, owner of Fromm Family Foods, discusses
how this family - owned
company has been committed to innovating the
pet food category for more than half a century.
Paul D. Cooke, vice president / director industry development for Nestlé Purina
Pet Care, discusses
how his
company continues to innovate the
pet food category in the mass market.
Leonard Powell, president and founder of Hi - Tek Rations, discusses
how his
company's super-premium
pet foods give independent
pet stores a leg up on the competition.
Michael Landa, founder and CEO of Nulo
Pet Food, discusses
how his
company has embraced the role of innovator in the
pet nutrition category while driving new business into the independent
pet specialty channel.
Sarah Lund, director of marketing for The Pound Bakery and Pedigree Ovens, discusses
how the
company partners with
pet stores to build successful
food and treat lines.
Again, because the
company doesn't provide a great deal of information about the
company's
pet products or
how they are manufactured, it is difficult to say definitively whether this is a good
food brand.
A lot of the complaints lodged against the
company nowadays stems from the new formulation of the Spot's Stew, specifically
how the once - loved
food by cats is now the most hated by feline
pets.
As far as commercial
pet food companies are concerned, my favorites for balanced nutrition, palatability (
how tasty dogs think it is), and quality control are listed below.
How much do you know about all those «certifications» that
pet food companies put on their dog
food labels?
The problem with the
pet food market is that very few
companies care
how...
Adding animal by - products to
pet food is
how many
companies keep protein high and costs low, but they can be detrimental to your
pet's wellbeing.
Many
pet owners and smaller
pet product
companies are dubious of AAFCO because it is partly made up of major manufacturers within the industry who have an incredibly large influence on
how the regulations for their own industry are established, and in determining the feed ingredient definitions that allow by - products, 4 - D meats (dead, dis - eased, decaying and disabled) and other non edible ingredients to be used in
pet food.
To some extent, different
pet food companies have different philosophies and approaches to
how they make
food.
Dr. Jennifer Adolphe, PhD, a senior
pet nutritionist for the
company Petcurean, will answers some important questions about feeding dogs,
how dog
food directly affects the health of our
pets, and all the recent changes in the
pet food industry.
For example, ask your vet
how many hours or days were spent discussing canine dietary requirements, and whether the lecturer was independent of commercial propaganda or, indeed, whether the lecturer was an employee of a
pet food company.
Choose
pet food manufactured in cruelty - free ways, and don't shy away from contacting
pet food companies to inquire about
how they acquire their meat.
A 30 - year history, later explains
how the Halo
company proves they care to provide healthy, Holistic ingredients from the best real
food ingredients for your
pet.
This is important because AAFCO doesn't require
pet food companies to tell you
how much of any particular ingredient is in the
food — it takes some fancy math skills to figure that out, and even then, it's just a best guess.
PB:
How does your whole -
food approach to nutrition set you apart from other
pet food companies?
Discussing
how these athletes directly equate their own nutritional needs with their
pets» is a departure from the way
pet food has been sold in the past, and the strategy has won the
company more than a few admirers among
pet specialty retailers.
Here's
how it works: GfK partners with certain
pet specialty retailers, which periodically send the
company their POS data (ideally, on a weekly basis) on
food sales.
Fisker: I saw the growing trend toward more natural products a decade ago, and I believe Grizzly's growth pretty much illustrates
how the natural part of the
pet industry has developed to now being a «must - have» for most
pet food companies.
PB:
How does your holistic approach to
pet nutrition set you apart from other
pet food companies?
«Each
pet food company should provide detailed training on
how best to recommend the products they represent.»
Before there were ever any
pet food companys our
pets ate what was the meal for the evening.Never heard
how they were poisoned or grew ill eating regular table
food.