It takes that prior behavior —
housed in
huge volumes of data — and using space - age concepts such as
machine learning, predictive modeling and intelligent algorithms, it makes predictions about future behavior.
Mike Gualtieri, VP at analyst
house Forrester, said that while Microsoft offered simpler tools for firms building their own
machine - learning models, the quality of the firm's on - demand, pre-trained speech, vision and language recognition services would likely be less effective than Google's because of the search giant's access to
huge amounts of training data.