But for
a huge media conglomerate like Disney, even that kind of success isn't enough, especially when Disney knew that a licensing model would mean higher margins and less risk than running an internally - funded effort that shoulders responsibility for marketing, distribution, toy production, physical inventory, and a 300 - person game development studio.
Did you notice that book promotion opportunities with smaller
media outlets, such as local radio stations (that used to be hosted by local radio personalities), were drying up as smaller
media outlets were bought by bigger
media outlets, and bigger
media outlets were bought by
huge conglomerates such as Clear Channel?