Arcuri adds that the personalization engine
at the heart of the Beats Music streaming music service, which blends recommendation algorithms with
human curation, as further proof that the deal underscores the «humanization of data.»
For Gustafson, who also shared LinkedIn, YouTube and content
curation strategies with attendees, every action taken through social media must be motivated, above all, by the inherently
human desire to make connections, with «why»
at the forefront.