We estimate that in 2017 THL will spend 15 % of their budget, or around $ 680,000, on grassroots outreach.34, 35 This will include the distribution of between 400,000 and 600,000
pieces of literature, 36, 37, 38 between 500 and 1,400 pay - per - view video views, 39, 40, 41 and between 8,500 and 11,000 students reached with
humane education presentations.42, 43, 44 We're unsure how costs are split between these activities, but note that if the costs are all assigned to leafleting, the cost per leaflet distributed is between $ 1.10 and $ 1.70.45, 46