These points are all redeemable for rewards from
hundreds of brands involving travel, gift cards, merchandise, etc..
Not exact matches
We've seen this before: Some technological innovation happens and early adopters get all excited, but it's not until some large
brand gets
involved that the technology grabs the attention
of hundreds of millions
of people.
While
brands can not clear all marks, in the above example
hundreds of names for individual products, they need to work with trademark professionals to find a balance between using the mark and the risk
involved.