ASUS was the leader in
the hybrid ultramobile segment in 2013, due to stronger sales of its Transformer Book T100.
Gartner expects replacement buyers to start upgrading to
hybrid ultramobiles that will be introduced into the market from 2014, satisfying users who no longer want to deal with owning multiple devices or who want to keep up with the latest computing trend.
«There is an opportunity here for
hybrid ultramobiles to marry the functionality of a PC and a tablet, and they will also prove to be an attractive alternative replacement product among businesses,» said Ms. Cozza.
Not exact matches
Tablets are a part of the wider
ultramobile market that also includes
hybrids and clamshells.
The tablet remained the most popular device, accounting for 90 percent of overall sales of
ultramobiles in 2013 — followed by the clamshell and the
hybrid, with 8 percent and 2 percent of sales, respectively.