Stephanie Chandler is a professionally -
trained speaker and the author of nine books including Own Your Niche:
Hype - Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service - Based
Business and The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books.
Now before I start handing out tickets to jump aboard the Stockton
Hype Train, let me bring up an important issue to consider when dealing with all sorts of investments and
business ventures, and that is the concept of risk vs. reward.