The chart below, based
on hypothetical data that might represent a small firm or large practice group, illustrates that clear, impactful conclusions are available through an easily undertaken demographic analysis.
It's no wonder that credit card companies held off as long as possible; new cards are a very real, immediate expense, as opposed to potential costs
of hypothetical data breaches.
We've gathered
some hypothetical data using the techniques outlined in the previous section, so now let's apply our data to our marketing strategy!