The method behind conjoint analysis is fairly simple: Respondents in public opinion surveys are given
hypothetical matchups between two candidates whose characteristics — say, religion, wealth, ethnic background — are randomly altered in the survey.
A poll released on October 4, 2017, examined
hypothetical matchups between sitting Gov. Larry Hogan (R) and four separate potential Democratic challengers.
A hypothetical matchup between Florida State and Ohio State will receive substantially more bets than a conference game between two mid-majors, which amplifies the impact of contrarian betting.
Let's take
a hypothetical matchup between a very public team (Duke) and a team that's usually avoided by public bettors (Boston College).
You don't even have poll results for
a hypothetical matchup between Paterson and Palin.