Those iconic golden arches — which also resemble America's favorite French fries — breed a strong brand identity across social media, brick - and - mortar stores, print design collateral and more.
In honor of International Women's Day, the fast food giant is turning
its iconic golden arches upside down on its digital channels, some of its packaging and at least one U.S. restaurant.
The move also comes as another fast food giant, McDonald's, is honoring the day by turning
its iconic golden arches in the shape of an M upside down so it becomes a W for women.
Not exact matches
The
golden arches of McDonald's are an
iconic symbol in the U.S. and now, China.
Think about the McDonald's
golden arches, Apple's apple, Coca - Cola's cursive typeface, Nike's swoosh and all the other
iconic brand images that you remember.
The press release reveals that while the
iconic arches will keep their
golden color, they'll be freshly set against a backdrop of green.