The idea of a group of people pitching in to make something come to fruition is hardly novel, but the way the Kickstarter team leveraged the internet to pitch to millions of people simultaneously — as opposed to a coterie of traditional investors — certainly was.
«
This idea of a group of people trying to decide something with a limited amount of knowledge, is something that crops up all the time in lots of different contexts.
I love
the idea of a group of people, using their particular expertise, completing a project.
I couldn't help but smile at
the idea of a group of people gathering around the couch to play a game together again, and the whole process being so easy.
Not exact matches
In my research into how to build lasting, breakthrough
ideas, it became clear that having a
group of ambassadors — a
group of people who believe in carrying your message forward — is critical to your success.
By bringing together
people of different backgrounds, you gain the ability to escape a single
group's echo chamber and avoid errors caused by groupthink; the power to act as a connector or translator between different circles; and the immense creative potential
of combining
ideas from different fields.
When the only
people giving and receiving venture funding belong to a small, homogenous
group, society misses out on all kinds
of breakthrough
ideas and financial opportunities.
And while this has largely benefited residents
of Silicon Valley, who have immediate admission into a row
of venture capitalists, on a macroeconomic scale, this has proven to be inefficient, as the majority
of people with
ideas and talent do not have admittance into this elitist
group.
For most
people, these two words inspire visions
of a meeting that looks something like this: A
group of people bouncing suggestions and
ideas around —
ideas that will then just sit and collect cobwebs immediately after the conclusion
of that meeting.
«It was that
idea that there was some fixed number
of jobs and that they had to go to a certain
group of people.
This special
group of people dedicated themselves to playing and sharing mathematical
ideas that often took form as puzzles or games.
Recently on the TED
Ideas blog Anthony Tjan, author
of Good
People: The Only Leadership Decision That Really Matters and CEO
of VC firm Cue Ball
Group, talks to Julia Fawal and shares his favorite techniques for screening out jerks during job interviews, including these three questions:
«A lot
of people have... told us that what it helped them to do is think about their role in the
group so that they went in with at least a few
ideas of how they would orient themselves to the
group,» says Guido.
This is simply a matter
of keeping knowledge
of your
ideas, designs, processes, techniques or any other unique component
of your creation limited to yourself or a small
group of people.
If you're intrigued by the
idea of working on applications that millions
of people could potentially use, then you'll want to take a look at the growing
group of software engineers who are researching, designing, evaluating, integrating and maintaining software applications, technical environments, operating systems (you can thank these guys for all those Apple iOS updates), embedded software, information warehouses and telecommunications software in both the private and public sectors.
This
group of successful business
people, this circle
of successful entrepreneurs (not just socialites as some may think
of us) are always bouncing new ventures and
ideas off one another and looking to expand into new arenas.
«Our research shows that if
people are standing up in a meeting, they are less protective
of their own
ideas, which allows other
people to build on, extend and modify the contributions that
people are making in the
group,» Knight says.
But he also examined the
ideas themselves and found that
people in
groups examined a more limited range
of suggestions.
The second strategy is to make use
of what psychologists call the «mere exposure effect,» a psychological mechanism according to which just being exposed to a
person,
idea, or
group tends to result in positive feelings about them.
If the
idea of being alone seems scary, you crave being around
groups of people, and your nickname is «Gabby Gabsalot,» you're probably an extrovert.
They have a small
group of friends who share brilliant
ideas and may co-invest or make strategic introductions,» Povlitz has witnessed.She says they understand that
people and information have as much value as money, and that real wealth involves the right combination and proper use
of each.
And regardless
of ownership claims, lots
of people reject the
idea that shareholders have any special role here, or that their voices should count for more than the voices
of other stakeholder
groups.
When you assemble a
group of people with different backgrounds,
ideas, and ways
of viewing the world, and you tap into the strengths their diversity brings, you position yourself for higher - quality output.
'' [A] s technological progress allows the exchange
of goods and
ideas over longer distances and among larger
groups of trading partners, other
people become more valuable alive than dead, and they are less likely to become targets
of demonization and dehumanization,» Pinker wrote.
The
idea is to make it easier to share photos from a big event among attendees without the cumbersome process
of emailing snapshots to everyone or the awkward end -
of - event huddle while six
people take the exact same
group shot.
Godin described a tribe as «a
group of people connected to one another, connected to a leader, and connected to an
idea.
The
idea was to gather a
group of nine
people together and let them «lear [n] about being an entrepreneur, a freelancer, a marketer,» all according to a «vision that didn't involve going to business school and earning an MBA.»
Why «morningness» might be associated with greater positive emotion in all age
groups is related to the concept
of «social jet lag» — the
idea that
people who tend to stay up later for work or play develop sleep patterns that don't mesh well with the typical 9 - to - 5 cycle
of work or school.
Often, those
people will boost your chances
of success if your launch team has a
group of energetic young talents with enthusiasm and fresh
ideas, along with more experienced veteran leaders who champion the project and bring their own sense
of gravitas.
Whether you're pitching a new guest post, an
idea, an already published piece
of great content or making a presentation to a
group of investors, focus on how it can benefit the
person that you're addressing, not you.
Remote Year founder and CEO Greg Caplan told me that he first had the
idea about two years ago, and when he announced it, 25,000
people ended up applying to participate in the first
group of 75 — which recently completed its year abroad.
THE NEW RULES
OF INCLUSION AND EQUALITY Rethinking the routes to equality in the workplace
Ideas That Change the World Track hosted by Salesforce Jess Lee, Partner, Investments, Sequoia Capital Cindy Robbins, President and Chief
People Officer, salesforce.com Sandra Phillips Rogers,
Group Vice President, Chief Legal Officer and General Counsel, Toyota Motor North America Reshma Saujani, Founder and CEO, Girls Who Code Moderator: Ellen McGirt, Senior Editor, Fortune
[01:10] Introduction [02:45] James welcomes Tony to the podcast [03:35] Tony's leap year birthday [04:15] Unshakeable delivers the specific facts you need to know [04:45] What James learned from Unshakeable [05:25] Most
people panic when the stock market drops [05:45] Getting rid
of your fear
of investing [06:15] Last January was the worst opening, but it was a correction [06:45] You are losing money when you sell on corrections [06:55] Bear markets come every 5 years on average [07:10] The greatest opportunity for a millennial [07:40] Waiting for corrections to invest [08:05] Warren Buffet's advice for investors [08:55] If you miss the top 10 trading days a year... [09:25] Three different investor scenarios over a 20 year period [10:40] The best trading days come after the worst [11:45] Investing in the current world [12:05] What Clinton and Bush think
of the current situation [12:45] The office is far bigger than the occupant [13:35] Information helps reduce fear [14:25] James's story
of the billionaire upset over another's wealth [14:45] What money really is [15:05] The story
of Adolphe Merkle [16:05] The story
of Chuck Feeney [16:55] The importance
of the right mindset [17:15] What fuels Tony [19:15] Find something you care about more than yourself [20:25] Make your mission to surround yourself with the right
people [21:25] Suffering made Tony hungry for more [23:25] By feeding his mind, Tony found strength [24:15] Great
ideas don't interrupt you, you have to pursue them [25:05] Never - ending hunger is what matters [25:25] Richard Branson is the epitome
of hunger and drive [25:40] Hunger is the common denominator [26:30] What you can do starting right now [26:55] Success leaves clues [28:10] What it means to take massive action [28:30] Taking action commits you to following through [29:40] If you do nothing you'll learn nothing [30:20] There must be an emotional purpose behind what you're doing [30:40] How does Tony ignite creativity in his own life [32:00] «How is not as important as «why» [32:40] What and why unleash the psyche [33:25] Breaking the habit
of focusing on «how» [35:50] Deep Practice [35:10] Your desired outcome will determine your action [36:00] The difference between «what» and «why» [37:00] Learning how to chunk and
group [37:40] Don't mistake movement for achievement [38:30] Tony doesn't negotiate with his mind [39:30] Change your thoughts and change your biochemistry [40:00] The bad habit
of being stressed [40:40] Beautiful and suffering states [41:50] The most important decision is to live in a beautiful state no matter what [42:40] Consciously decide to take yourself out
of suffering [43:40] Focus on appreciation, joy and love [44:30] Step out
of suffering and find the solution [45:00] Dealing with mercury poisoning [45:40] Tony's process for stepping out
of suffering [46:10] Stop identifying with thoughts — they aren't yours [47:40] Trade your expectations for appreciation [50:00] The key to life — gratitude [51:40] What is freedom for you?
Since 2008, A.T. Kearney has annually ranked the world's most innovative cities, and for the second straight year, the City by the Bay topped the
group's list
of cities with the greatest outlook «to attract and retain global capital,
people and
ideas.»
The
idea was simple: A
group of people would get together and co-own an enterprise, whatever it would be.
The director and the other creative leaders
of a production do not come up with all the
ideas on their own; rather, every single member
of the 200 - to 250 -
person production
group makes suggestions.
Groups tend to be unproductive for several reasons: the flow
of conversation is often chaotic, some
people do not dare speak out
of fear
of being judged, and
group members tend to focus on consensual
ideas.
Back then, I didn't have any training or experience in talking to large
groups of people, not to mention I wasn't very keen on the
idea of facing my worst fear.
The
idea of the majority view or the «mainstream,» gives
people the sense that they are a part
of a
group, and at the same time, gives them the illusion
of being informed.»
Build ads around the same basic
ideas, but adjust the language and action words to attract the attention
of unique
groups of people.
In this video I'm going to show you a great way to get better keywords out
of the Google Adwords Keyword tool if you haven't seen the previous video you'll want to watch that video where I show you how to get better search volume numbers from both google adwords as well as some other sources to get better estimates for the amount
of times that keyword is searched each month i'll put a link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most
people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch
of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most
people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead
of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the
ideas you'll notice they're 701 here listed so if we download these
ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your
ideas and individually you will now have a bunch
of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most
people do so here you'll see this column here represents these two columns here represent if we had pasted in all
of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total
of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total
of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots
of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch
of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton
of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total
of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots
of new keyword
ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds
of thousands
of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top
of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords
group them into tight
groups and then you can set up your campaigns and know exactly which
groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
Let me show you a really simple technique that you can use with the previous technique i showed you about using individual keywords instead
of pasting a bunch
of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and done a search for «fishing tips» just a single keyword if you didn't see that previous video you want to watch that because that's a really good little tip there i'll put a link in this video so you can click through and see that video number two in this series but once you've done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show
ideas closely related to my search terms now everybody knows about this this year but a lot
of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to do is going to only bring back keyword terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related
ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's do that again «fishing tips» i've downloaded the file all my terms have the word tips in them now come right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead
of tips and then because i have only show closely related
ideas now just to show you a sample what will happen when you do that you remember this is the file i showed you in the previous video and you'll remember from that video that our competitors because they're just pasting in a bunch
of keywords and hitting search they're getting back 706 results for this sample test here so they would get 706 keywords and that's what they would take off with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool works and with this new method
of both using singular and plural but selecting only show closely related
ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away with 2867 keywords our competitor for the very saying input terms is only getting 706 we're getting four times as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to find lots
of new keyword
ideas what do you do with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds
of thousands
of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top
of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords
group them into tight
groups and then you can set up your campaigns know exactly which
groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
Facebook has created bubbles around users that contrary
ideas — and even facts — can not penetrate, empowering
groups of like - minded
people to share emotionally charged
ideas on a platform that is vulnerable to exploitation by bad actors.
«It turns out, there's a lot
of Americans who really like this
idea of a really strong authoritarian leader, and
people were quite defensive in focus
groups of Putin's invasion
of Crimea.»
@brad, you can't destory an
idea, but a building or
group of people that have power can be dismantled... islam and christianity and judism are all beliefs... a.k.a. just thoughts
of god,
ideas of an afterlife in heaven or hell... such things are impossible to kill... sadly
Perhaps, because like «atheist» it is a term claimed by a large
group of people who also hold
ideas I don't agree with.
I have no
idea why anyone would want to be associated with those
groups of people, but hey we all have defects and short comings.
The
idea that a being would create the entire thing — with 400,000,000,000 galaxies, EACH with 100, 000,000,000 starts and even more planets, then sit back and wait 13,720,000,000 years for human beings to evolve on one planet so he could «love them» and send his son to Earth to talk to a nomadic
group of Jews about sheep and goats in Iron Age Palestine (while ignoring the rest
of the 200 million
people then alive) makes no sense to us.
Hierarchical thinking and action, says Mary Louise Pratt, is «historically as well as morally distortive» because it divides everything into privileged and unprivileged
groupings, condemning some
ideas, texts, and
persons to the margins
of a culture while exalting others to positions
of primacy.
Every religion in the world, past and present, stems from the same basic premise «it's probably a good
idea to be nice to each other» after that it gets twisted so that one small
group of people can have some measure
of control over a larger mass
of people.