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Read
stories of successful entrepreneurs and it's easy to think they have some intangible entrepreneurial something —
ideas, talent, drive, skills, creativity, whatever — that you don't have.
A weekly digest
of the most important
stories and
ideas in advertising and media, from our colleagues at Marketing.
Here's the
story of ordinary people who fell into big
ideas and took them all the way to the bank.
You see, I was from Los Gatos, Calif., and everybody there knew the
story of how Dahl came up with the million - dollar
idea in a bar.
But we also told plenty
of clunker
stories, made lots
of mistakes, and tried bad
ideas, especially in the early days, so I don't blame folks for snickering.
Melinda shared that while Bill may ask for more data to support an
idea or
story, she knows he always trusts her judgement about whether a problem is something the foundation should be aware
of and working to solve.
We're looking for someone who loves science and is full
of great
story ideas.
So it was no surprise when, eight days into our experiment, one
of our editors, Graham F. Scott, proposed a
story idea at a staff meeting: exploring the case for not being pals at work.
Developing
story ideas for your blog is a lot like coming up with a business
idea: You're bound to come up with a handful
of duds that have a few gems sprinkled between.
which is designed to go out and objectively assess, the aerospace branch, which is designed to harvest those
ideas and create products, and the entertainment branch, which will tell the
story of how all that happens.
What he means is, Pixar's ballyhooed Braintrust
idea meetings boast a mixture
of champion storytellers like John Lasseter, the director
of the first two Toy
Story films — and a whole bunch
of employees unafraid to challenge him, even though he's the John Lasseter.
If you enter a conversation with a pre-conceived
idea of what the result will be, chances are you're creating a
story or narrative that isn't necessarily true.
The moral
of this
story is that the ideal situation could be to study and learn the things you desire in a higher education institution while still pursuing, scheming and building your entrepreneurial
ideas.
You may know their startup
story, too: how Alberto Perez, the company's creative force, and Alberto Perlman, the CEO, met at the urging
of Perlman's mother to discuss Perez's
idea for a business that made fitness fun.
Here's the thing: While we are all often resistant to the
idea of being told what to do, we are very susceptible to agreeing with the «moral
of the
story» due to how it is presented to us.
Ultimately, an origin
story idea seems to have a lot
of people running scared because they just don't always work out really well.
A classic example
of this
idea is that you'll have an easier time remembering a
story about someone who bakes than a person with the last name Baker.
In his best - selling book A Million Miles in a Thousand Years, Donald Miller is consumed with the
idea of story.
At the heart
of the
story of Kobayashi's success and many
stories of innovation is the
idea that you often have to try a lot
of things — some
of them strange — before finding success.
Either your product or service
idea is underwhelming, or your
story is not properly conveying the emotion
of what you offer.
In his new book, The
Idea Factory: Bell Labs and the Great Age
of American Innovation (Penguin), Jon Gertner vividly tells the
story of the transistor, as well as the dozens
of other innovations that rolled out
of Bell Labs.
«You need to be careful
of giving air to certain people and certain
ideas, and I think the media can create a bigger
story and bigger attention for something who doesn't need that.»
As a follow - on to Inc's February 2002 cover
story, we bring you more
ideas from our panel
of experts as they address the most pressing sales - management issues
of the day.
Synopsis: The
story of how Zuckerberg, as a student at Harvard in 2003, developed an
idea to create an online social network for college students.
«What we think is happening is when you're telling your own musical
story, you're shutting down impulses that might impede the flow
of novel
ideas,» said one
of the scientists.
Regardless
of how you contact reporters, you're not going to capture their interest unless the Subject line (i.e. the
story idea from Step 1) is truly stellar.
Quite simply, the big
idea is the premise
of the
story.
And don't dismiss the
idea of picking up the phone first and trying to directly reach an editor or associate editor, depending on the size
of the media outlet, especially if you've identified more than one writer who would be appropriate for your
story.
«You know, personally, I think the
idea that fake news on Facebook — it's a very small amount
of the content — influenced the election in any way is a pretty crazy
idea,» he told Techonomy founder David Kirkpatrick, author
of «The Facebook Effect: The Inside
Story of the Company that is Connecting the World.»
With millennials consuming more and more
of their media through mobile devices and social platforms, executives at Indigenous Media bet that Snapchat users would warm quickly to the
idea of following a narrative
story posted in regular installments to social media, as opposed to the traditional theatrical experience.
We've all heard the
story dozens
of times: A brilliant kid drops out
of college, turns his or her
idea into a business and ends up becoming a multi-billionaire.
Everyone and their neighbor has seen The Social Network or knows
of a horror
story about a startup
idea being co-opted by a venture capitalist or a big somebody with deeper pockets.
The duo also scored a lot
of free publicity in Atlanta by playing up the «local boys make good» angle
of their
story as well as the
idea of a gay couple starting a company together.
To find ways and
ideas to make your email campaign much more successful, find the success
stories of companies and entrepreneurs that have made email work for them.
There are occasional
stories of young geniuses bucking the norm to bring a revolutionary
idea to market (and they truly are inspiring), but these
stories are the rare exception to the overwhelming average experience.
These Silicon Valley giants are taking part in the annual expression
of hedonism to get creative and discover their next big
ideas, according to a
story published by Fast Company.
«I think a lot
of producers sit in
story meetings and have
ideas, but I don't think they are quite as good as Nina's.»
Of course, time is limited, so your
story needs to be completely pertinent to your
idea.
But ultimately, his business
idea came from the ground floor
of his $ 300 - per - month six -
story walk - up on the Upper East Side: A one - man coffee shop.
The Jacobin
story pooh - poohs the
idea of indies being the answer to the industry's labour woes, but that's an attitude that doesn't acknowledge how business works in today's world.
Chip: We believe that the best
ideas have most
of these traits: They are simple, core messages; they are unexpected; they are concrete, credible, and emotional; and they are
stories.
For all the great tools available to consumers to enjoy seeing an on - screen narrative, you'd expect that designers for theaters would have a better
idea of the consumer's
story along their online path to purchase.
What matters, in these cases, is that someone on your team is brave enough, vulnerable enough, to use a sentence that starts with, «The
story I'm making up right now is...» The
idea is to reach the truth as quickly possible, instead
of wandering around with your made - up explanation, which more than likely consists
of your own shame triggers, and has little relation to reality.
«But the truth is that for every one
of those
stories, there are hundreds more about someone with a similarly great
idea who wasn't able to get it off the ground.»
The following classes are all taught by accomplished, award - winning writers who have decades
of experience in communicating
ideas, telling
stories, and captivating their audiences.
«You hear so many
stories about that «one great
idea» where someone lucked out and identified a gap in the market, or created something that no one had ever thought
of before,» says Rubio.
The intent here would be to get a spark or kernel
of a concept that might be flipped on its head into an interesting angle for a
story or new product
idea.
Big
Idea: Expanding the Perry production and performance franchise beyond funny and inspirational
stories of faith and perseverance among African - Americans that has made him one
of the highest - paid people in the entertainment industry.
According to the former Palantir executives interviewed for this
story, it's an example
of why having a big
idea, a sense
of mission, and hiring the right people is important.