Once you've joined the website, you are asked to create a detailed
profile comprising of your details as well as
traits that you're looking for in your
ideal match.
Users were given access to either 30, 60, or 90
profiles, and as access increased (e.g., more
profiles read), users were paradoxically less likely to pick partners possessing their
ideal traits.3 Admittedly,
ideals are often weak predictors of partner choice in early dating, 4 and such research is hampered by the fact that
ideals only matter if real people in the dating pool possess them.