These prohibit the use of
idealising claims such as those Nestlé puts on labels and other strategies it uses, such as advertising of brand names, seeking direct and indirect contact with pregnant women and mothers of infants and young children and targeting of health workers.
Nestlé currently labels its infant formula around the world with
idealising claims such as it is the «natural start» and «protects» babies.
Not exact matches
Companies
such as Nestlé actively promote this idea, following their statements of support for breastfeeding with
idealising claims for products,
as in the above example.
The baby feeding industry invented follow - up formulas for marketing purposes and falsely argues that these are not covered by the International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly resolutions (The International Code) It has now added to the strategy fortified formulas with
idealised names
such as «growing up» or «toddler» milk —
claims that have not been authorised for the European market.
put health and nutrition
claims on labels (unless on a small list of permitted
claims) or use other
idealising text or images on infant formula (
such as hearts, shields, animals)(RG 17 / GN 32).