Uber
identified pain points in the customer experience — calling a
taxi, waiting for it to arrive, directing the
driver turn by turn, and exchanging cash
as the ride finishes.
Lloyd has succinctly
identified the key aspect of why REALTORS ® are viewed
as glorified
taxi drivers by far too many clients, and why the client base believes they can do the job of
identifying what addresses their housing needs and then buying and selling real property on their own rather than through the use of a REALTOR ®.