Sentences with phrase «identified author brand»

As a writer, having a clear, easily identified author brand will help you successfully market your work.

Not exact matches

After sorting the endorsements into different marketing categories, the authors found that 65 of 163 identified pop stars were associated with 57 different food and beverage brands.

In working with thousands of authors over twenty years to help them build their author brand, enhance book discoverability and spark sales, we've identified a number of initiatives authors with minimal budgets can do to attract new readers.

Determining your author brand and identifying your target audience will also come in handy with both your book marketing strategies and with dealing with an agent.

* Top literary agents can help you find the perfect title / subtitle for your book, turn your book into a series or brand, decide which book you should pitch first, edit your book and / or book proposal, build your author platform, identify your competition and differentiate you, get you more publicity, and help build a business around your book (with multiple streams of income).

Now, I feel at some point I need to take a step back and evaluate issues such as author platform, branding, backlist, and identifying new opportunities as part of a longer term strategic plan.

You need to be absolutely clear on what it is you have to share (define your author brand) and identify the group that will benefit from it the most (your ideal audience).

PubSoft's publisher dashboard currently offers far too many features to identify, but highlights include a publisher - branded interface for the growing number of readers who are seeking out publisher websites for information on their favorite authors, a branded ebook store where their readers can purchase titles, real - time data on tracking book sales and royalties, and more.

There is endless advice that goes out to self - published authors about building their brand, identifying their audience and how to promote their work.

«Branding an author (not with a hot piece of metal, I promise) is really about consistency and making sure readers can recall the authors they like when shopping for books, and can easily identify what they're going to get from those authors» books,» says Wendell.

A good cover design can develop your brand as an author, boost your ebook sales and help your readers identify your book by its cover.

We cover a lot of ground in this 48 - minute interview, including topics like author branding and the importance of identifying your reading audience.

Your author brand is how your fans identify you.You might have an idea of your brand but how do you build it?

A brand is defined by Philip Kotler, the author of Marketing Management as, «a name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor.»

Information Technology (IT) Director — Duties & Responsibilities Manage IT department, customer service technicians, client / staff training, and a multimillion dollar budget Set and strictly adhere to departmental budgets and timelines ensuring timely and cost effective operations Responsible for 150 servers in a VM / SAN environment, Cisco network, and MAN connection between offices Maintain 4 9's uptime on all IT services and attain 100 % SLA compliance with clarification of SOW terms Successfully manage multiple building moves and build outs with zero IT downtime Oversee PBX to Cisco Unified Communications change, VMWare / SAN implementation, and hosting of 20 ASP clients Create and implement complete helpdesk department and remote resolution of client issues Negotiate and administer contracts and partnerships with vendors, service providers, and other parties Configure, troubleshoot, and support 300 + corporate workstations ensuring efficient, effective, and secure operations Oversee remote network access, VPN support, and phone support for remote executives Install, configure, troubleshoot, and support multiple Windows and SQL servers Design and implement enterprise disaster recovery systems, processes, and policies Plan and develop of LAN / WAN hardware and software requirements, updates, and related equipment Facilitate customer contracts / billing, technical support, and end - user training Train large staffs ensuring they understand the brand and adhere to corporate policies and procedures Collaborate with department managers to identify and address security concerns through IT Security policies Author reports concerning IT department operations, suggested hardware / software updates, and other pertinent data Perform all duties with positivity, professionalism, and integrity Consistently recognized and promoted for excellence in team leadership, customer service, and technical skills

Information Technology Security Manager — Duties & Responsibilities Manage IT security, customer service technicians, assets and finances, and client training Responsible for ensuring that multiple IT groups meet finance, audit, and compliance requirements Serve as primary point of contact for customer contracts, technical support, and end - user training Utilize interpersonal and technical skills as liaison between clients, technicians, and subcontractors Train large staffs ensuring they understand the brand and adhere to corporate policies and procedures Oversee the implementation of asset management processes and procedures Coordinate activities with desktop leads to ensure SOX compliance Validate asset information, manage defect reports, and submit correct action recommendations Design and implement enterprise - wide security protocols, mainframe / pc policies, & software / hardware packages Collaborate with department managers to identify and address security concerns through IT Security policies Reduce corporate information ricks through implementation of sensitive document control processes Utilize RACF and Windows / LAN measures to greatly improve user, administrator, and application security Establish and oversee regular system security audits for employers and clients Author and present added value reports, optimization reviews, and overall audit presentations Enhance employee productivity and accountability through the implementation of firewall and tracking software Perform all duties with positivity, professionalism, and integrity Consistently recognized and promoted for excellence in team leadership, customer service, and technical skills

Professional Experience Arrowhead Electronic Healthcare, Inc. (Austin, TX) 8/2010 — Present Manager, Human Resources and Facilities • Develop and implement HR policies and procedures ensuring compliance with applicable law • Determine current staffing requirements, oversee talent recruitment, and manage interview process • Author offer letters, set salaries, and administer benefits including insurance, leave, and 401 (k) s • Orient and train new staff ensuring they understand the brand and adhere to corporate protocols • Identify staff training and development opportunities to enhance team skillset and value • Oversee investigations and employee discipline process in a thorough and professional manner • Responsible for enforcement of employee safety, welfare, and wellness initiatives • Maintain current knowledge of all HR related government reporting regulations and legal requirements • Participate in annual employee evaluations, salary reviews, contract negotiations, and exit interviews • Performed all duties with integrity, professionalism, and positivity

Director of Business — Duties & Responsibilities Recruit and train staff of 30 in hospital policies, procedures, best practices, and corporate branding Design and implement staff development, recognition, and disciplinary policies and procedures Oversee admissions, utilization review, PB X, imaging center, billing, collections, and wound center registrations Set and strictly adhere to departmental budgets and schedules Author and present financial reports concerning revenue, expenses, and outstanding collections Identify performance indicators and benchmarks for integration into reporting systems Conduct surveys regarding patient / staff satisfaction, benchmarks, accreditation, and employee benefits Maintain a 99 % patient satisfaction score through attentive and professional standards of care Negotiate contracts and claims with insurance carriers, Medicare, Medicaid, and other payer sources Increase revenue by 30 % through effective contract renegotiation with suppliers, carriers, and other parties Implement policies, procedures, and equipment to cut hospital costs while enhancing patient care Utilize strong management experience to drive operations in an efficient and professional manner Develop and implement billing controls, cash processing measures, lockboxes, and other financial processes Coordinate and oversee internal and external audits ensuring compliance with industry and legal standards Recruit physicians through successful marketing, networking, and other tactics Implement automated Chargemaster financial application (Craneware) and maintain patient accounts Responsible for HCAHPS and the yearly Quality Assurance Plan Appeal claims when appropriate resulting in $ 400,000 reimbursement from PPO insurance over the last year Build and strengthen professional relationship with community leaders, coworkers, and industry figures Consistently promoted for excellence in financial management, team leadership, and dedication to mission Develop working knowledge of hospital operations from patient admission to senior level strategic planning Represent company with poise, integrity, and positivity