In July 2015, Rick Tyler, then a spokesman for Cruz, said the campaign used the data to
identify potential voters by six personality types.
Not exact matches
In the past several elections, especially in Ohio, Republicans have won the ground game, building a vast and constantly growing network of
potential voters identified less by their formal party affiliation than their church membership or magazine subscriptions.
Experts on social media were used so that
potential Conservative
voters could be
identified and communicated with on specific issues important to them.
The approximately 600
potential voters polled
identified jobs, healthcare and the federal deficit as concerns that need to be addressed.
While 81 % of Corbyn supporters self -
identify as leftwing, only 15 % of
potential Labour
voters do so.
However, the Labour party do seem to have correctly
identified David Cameron's
potential weakness — 36 % of people agree that David Cameron «flip - flops» and 63 % agree that «David Cameron talks a good line but it is hard to know whether there is any substance behind the words» — that includes 51 % of Tory
voters.
One of Myers» weaknesses
identified in the poll, is a lack of name recognition among more than 40 percent of
potential voters.
To find out if their
potential voters agreed, Maibach and researchers at Yale University polled 726
voters who
identified themselves as Republicans or independents leaning towards the party.
«It's no wonder, then, that GOP pollster Kristen Soltis Anderson
identified education as an issue on which Republicans have the
potential to win over young
voters in her book, The Selfie Vote,» Jarosz Brady wrote.
Here was a way for the party to
identify potential new
voters.
Mr. Trump is also relying on Cambridge Analytica, a
voter data firm backed by Mr. Mercer, whose staff members are working with Mr. Trump's vendors to
identify potential Trump supporters in the electorate, particularly among infrequent
voters.
The Pew Charitable Trusts set out to
identify the language that could most effectively communicate about home visiting with two diverse audiences: policymakers and
voters and
potential participants.