Sentences with phrase «identifying swing voters»

The contract included identifying swing voters for each of the parties and measuring their level of electoral apathy, among other things.

For instance, a campaign might aim cookie - targeted ads at its base voters or identified swing voters, while also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instance).

Not exact matches

The swing voter with an unusual demographic profile can suddenly be identified.

This allowed the party to send its most dedicated volunteers into key seats, in which data had identified specific voters whose turnout could swing the contest.

The core challenge was to identify the floating / swing voters for each of the parties and to measure their levels of electoral apathy, a result of the poor and unchanging condition of the state after 15 years of incumbent rule.»

The raw data that the firm accessed also allowed it to use algorithms to target those who were identified as swing voters by creating just the right messages for them.