Sentences with phrase «identifying voter preferences»

Facebook, Twitter, and Google possess intensely scalable tools for identifying voter preferences, thanks to the scads of data their hundreds of millions of users provide, and aiming messages based on that flood of data.

Not exact matches

As early as 1984, Ronald Reagan strategist Richard B. Wirthlin included batteries of abstract questions in his surveys, looking to identify relationships between what he called voters» «values» and the messages that could shift their political preferences.
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