Sentences with phrase «if microtargeting»

But even if microtargeting is not effective, it's clear that these reports have brought Facebook's reputation to a new low.

Not exact matches

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

Think about it: if you're running out of money, one way to save (besides cutting the press plane) is to microtarget your outreach so that you can get the most out of every dollar.

If progressives want to win, they (we) have to pay more attention to the nuts and bolts of microtargeting.

So, consider microtargeting if it seems like a good fit, but make sure you're paying for information that's actually useful.

If you're a regular e.politics reader, you know I'm crazy for microtargeting and niche marketing.

«We call this behavioral microtargeting and this is really our secret sauce, if you like.

Now, If I can talk with you in particular, which microtargeting allows, I'll need to talk to you about issues you care about.

Though it's not clear if Cambridge Analytica's behavioral profiling and microtargeting had any measurable effect on the 2016 US election, these technologies are advancing quickly — faster than academics can study their effects and certainly faster than policymakers can respond.

Even if Cambridge Analytica did affect Donald Trump's election in 2016, everything we know about political microtargeting suggests that its role was insignificant.