Companies can no longer hide behind convoluted and often
ignored user agreements, but must obtain consent with a full understanding of the user where their data may go.
While usually Microsoft doesn't sue other companies for patents infringement, preferring to sign cross licensing
agreements (HTC, Amazon signed such
agreements last year) this time Horacio Gutierrez, Microsoft's VP and intellectual property figure said «We simply can not
ignore infringement of this scope and scale» and that alleged infringed patents cover a range of functions» essential to the
user experience.»