As a result, TMD and Idemitsu succeeded in achieving the world's highest level of performance for an organic EL display screen of 2.2 - inch QVGA (240x320) format suitable for mobile equipment applications, with power consumption of 100 mW (based on typical movie screen
images, defined by 30 %
brightness of a
full - white screen) and luminosity half - life of 60K hours (based on a
full - white screen
at 200 cd / m2).