Depending on the type or branch of communications for which an employer requires a specialist, these positions may involve developing and
managing image campaigns or vetting media and public appearances and statements.
Michael Howard - Ann Widdecombe and Jeremy Paxman both did quite a successful
negative image campaign against him and any role he was given in the press would be hailed in the press as Dracula is Back.
I absolutely do not support any kind of
public image campaign targeted at brightening the image of lawyers in the public eye.
«Tired of being the butt of jokes, Ontario lawyers plan image overhaul,» a report on the launch of the Ontario Bar Association (OBA)'s
new image campaign.
I have worked on nationwide and international marketing, advertising, product launch and
image campaigns for global brands and companies, including DEF Co, GHI Co, JKL Co, MNO Co and PQR Co, as well as a host of startup and mid-size businesses.
LCAR unveiled its
first image campaign in 1994 and has allocated nearly $ 60,000 per year to the program.
I'm going to annotate this article for you, because it illustrates, better than I could ever explain, why
lawyer image campaigns are a bad idea.
Suggesting there may be a need for a
national image campaign, says Committee Vice Chair Donald J. «Jerry» McKeon, CRB, of Birmingham, Mich., are these factors:
There's nothing unusual about industry insiders sitting down to craft
an image campaign to bolster a failing product's allure.
Pointing a gun at a woman while dressed as a terrorist is not
the image the campaign wants of the gubernatorial candidate.
I'm glad you can see the value of
an image campaign based on your own experiences and preferences.
People retweeting
my image campaign actually afforded me more of a following because the retweeted visuals were exposing my message to an extended audience in a new and attention - grasping way.
By circulating
my image campaign around the internet, I was able to attain interest from members of Facebook, Pinterest, Blogger, and more.
I've led or been involved in more lawyer
image campaigns than most — three at last count, on behalf of CBA members in BC.
I can safely predict that this one line will get more play than the rest of
the image campaign put together, and will undermine whatever good the campaign might do.
Now is the time to create «
image campaigns» that tell clients, not why we want to law school, but why a lawyer's ethics, professionalism, expertise, reliability and integrity are worth the premium that we inevitably will cost.
Only 4 years ago, the Ontario Bar Association (OBA) launched
an image campaign to improve the reputation of lawyers.
At a Glance: Leader, Energetic, Intuitive, Pioneer * Sales & Marketing Leadership w / expertise in company launches,
image campaigns & product introductions ($ 3 to $ 374 million annual revenues).