The brokerage would not start out, as it does today, as the sole agent for one of the parties, with every licensee engaged by the brokerage taking on the same status, and then have to strip away many of its agency obligations (and simultaneously stop being able to provide the agency services it initially offered) to become
an impartial dual agent in an «in - house» transaction.
To act as
dual agents, both licensees and the brokerage must now become
impartial, neither advocating the interests of the seller or the buyer, nor providing any advice to either party that would be in conflict to the interests of the other party.