Thom's leadership has deepened the company's focus on Growth; «Operational Excellence:» ensuring that the domestic field operations are
implemented with fidelity to the company's proprietary Five Strand Design ®; successfully re-tooling the company's enrollment function; building and
implementing an effective and efficient
account management model; developing a
coherent communications and social media strategy; and managing the operational features of the company's strategic alliance with Magic Johnson Enterprises.