Strong marketing education with emphasis in developing and
implementing creative marketing strategies designed to increase market share.
Not exact matches
Tessa serves as a
creative leader on OTA's Integrated
Marketing and Communications team where she is responsible for
implementing a corporate communications
strategy to advance OTA's mission across its various trade audiences.
• Highly experienced in determining clients» advertising needs by interviewing them in detail and coming up with effective plans to meet these needs • Hands - on experience in gathering and organizing information to assist in decision making procedures, particularly related to media placement and campaign lengths • Proven ability to effectively and efficiently prepare advertising budgets, calendars and project schedules • Deep insight into recommending
creative concept revisions in sync with clients» dynamic advertising needs • Effectively able to plan and
implement advertising and promotional campaigns to meet
market share increase requirements • Demonstrated ability to initiate
market research and analysis to determine
market opportunities for business • Proficient in developing pricing
strategies for products and services in sync with competitive pricing standards • Competent in monitoring and analyzing sales promotion results to determine cost effectiveness of running advertising campaigns • Adept at tracking advertising budgets and expenses to evaluate each campaign module based on program objectives • Qualified to plan and prepare advertising materials to increases sales of products and services • Excellent skills in setting advertising goals and forecasts, driving key initiatives and projects and ensuring revenue growth through well - placed advertising efforts
• Lead digital
marketing initiatives to generate awareness and build brand and name recognition • Develop and
implement innovative tactics targeted at engaging key demographics to communicate and elevate brands • Provide strategic and
creative leadership for all digital
marketing programs and channels • Develop new campaign ideas, test
strategies and ensure that ongoing status updates are provided for each project • Set up and monitor landing page tests and monitor and test banner ad performances
Marketing • Sales • Business Development
Marketing and sales strategist and agent for change with a record for developing and
implementing creative and innovative
strategies to penetrate new
markets, secure major accounts that deliver multimillion - dollar revenue increments enhancements for enterprises with highly - differentiated CPG brands.
Creative Concepts (Ft. Lauderdale, FL) 06/1994 — 11/1999 Assistant Manager • Partnered with promotions staff to
implement marketing strategies targeting seasonal audience • Grew revenue 25 + % from previous season through effective
strategies and operations • Produced new concept for «The Bridge» which elevated per person check averages $ 0.50 •
Implemented new themed evenings and events to create top of mind placement of clubs within targeted
markets
Currently seeking full time employment in a
creative environment where I can contribute my expertise in planning and
implementing retail
marketing strategies for an established organization.