Sentences with phrase «importance author branding»

We also delve into the importance author branding and even get into marketing audiobooks.

Not exact matches

This idea of «brand as relationship» is a useful way to think about author branding, because it keeps in mind the importance of the customer — your readers — in how you approach your marketing, as well as your career.

Author and marketing consultant Mark Schaefer will present his thoughts on the importance of personal branding today, the connection between branding and books, and the essential elements of building a «heroic brand» in our information dense world.

The importance of words — or keywords, is also discussed in Joanna Penn's «How to Discover and Build Your Author Brand» and Matthew Turner's «Creating an Author Brand to Boost Your Platform» (discussed below), as regards SEO, or methods for your readers to find you.

I've written before on the importance of a brand in the marketing scheme of a self - published author.

This means a larger sea of books to stand out in, and so the importance of discoverabililty is going to be a critical factor for finding a buying audience and growing your author brand.

«The importance of brand will increase... Authors who want to have careers doing something besides chasing the next fad will have to develop a brand in their readers» minds that's worth paying for.»

Bella stressed the importance of the author name on covers, as well as a recognizable cover branding — although changing this up over time was also encouraged if your covers look dated.

Michael and Roger will discuss the importance of using book titles as branding tools for authors.

I've talked before about the importance of book marketing and author branding to build a platform, but it's also about getting out there, from behind the computer screen, and connecting with people.

Aside from the morning presentation in which he spoke on the importance of establishing a global brand for an author or a book series, Redmayne spoke quite vehemently in the later... [Read more...]

That is the importance of the author brand and delivering what your readers want consistently.

The authors also state the importance of the approaching the brand discovery exercise without any expectations.

I especially liked the in - depth information on building your brand and the importance of your author platform.

What's more, the paper goes into areas it probably doesn't need to tackle — using the unverified estimates of «Data Guy» at Author Earnings — to talk about the importance of a strong brand and consumer connection, things that trade publishers understand well.

We cover a lot of ground in this 48 - minute interview, including topics like author branding and the importance of identifying your reading audience.

Creation and management of author brands will also rise in importance as the fight for attention on - and offline intensifies.

http://www.morningstar.com/cover/videoCenter.aspx?id=352549&SR=EVZ128 Author and analyst, Pat Dorsey, of Morningstar contrasts the 10 year performance of three stocks, Cisco, J&J and Yum Brands to illustrate in a very simple way the importance of Margin of Safety and buying value.

Dr. Barry Sears, author of The Mediterranean Zone, is a firm believer in the importance of fish oil supplements to increase one's intake of omega - 3 fatty acids, but not just any brand will do.

While the corporate brand came to mean less to consumers, the importance of the product brand — usually an author or an editor's name — grew.

Popular Authors Johnny Jet, Lee Abbamonte and Gary Arndt become Allianz Global Assistance Brand Ambassadors to Help Educate Consumers on the Importance of Travel InsuranceAllianz Global Assistance USA, a leading world provider of travel insurance and global travel and medical assistance, has forged an exclusive partnership starting today with the «Travel Trifecta», a collaboration between three of the travel industry's most well - known influencers.

Popular Authors Johnny Jet, Lee Abbamonte and Gary Arndt become Allianz Global Assistance Brand Ambassadors to Help Educate Consumers on the Importance of Travel Insurance

Relationships between smoking and drinking and the Consumer Involvement subscale «dissatisfaction» support suggestions by other authors that substance use might be an attempt to satisfy the unmet needs of more materialistic individuals.15, 17 However, we also found that smoking and drinking were most strongly associated with «brand awareness» (comprising items emphasising the importance of brand names, popular labels and being cool), and also with possession of modern consumer goods.