Sentences with phrase «important qualitative insights»

Not exact matches

While quantitative buyer insight has its important role to serve, it can not be utilized solely at the expense of qualitative buyer insight.

By BIG insights I refer to the qualitative nature of research that gets to the most important questions of how and why buyers behave as they do to make purchase decisions.

Therefore, future studies should conduct qualitative research among focus groups or individuals from multiple practices to gain insight into other important aspects.