There's a second — arguably even more
important — benefit to the professional - publisher - as - filter principle: authors of professionally published books instantly have more credibility when it comes to securing lucrative
speaking engagements, journalism
gigs and a whole host of other money - spinners for which knowledgable talking heads command top dollar.
More
important than any Bestseller list is that you have a book that reaches your business goals — whether that is to grow your business, land
speaking gigs, break into a new industry or to become the recognized expert in your niche.