In this video, Angel outlines ways you can use social - media
management tools like Hootsuite and Meet Edgar to schedule posts to publish at certain
times of days — especially
important for international customers — and more.
Include staff bios or embed a Twitter feed to build an intimate relationship with your customer, and consider these online
tools: Customer Relationship
Management (CRM) Software: Programs like Microsoft Access, Salesforce.com and Oracle collect
important consumer background, including search history and
time spent online, says Kumar.