Use this wisely to
improve your keyword match percentages.
Not exact matches
Relevancy with the help of phrase
match keywords increases incredibly and quality scores normally
improve too.
Balancing
matching options, words versus phrases, and general versus niche
keyword selections to accurately segment your audience enables you to
improve quality scores (a measure of relevance as perceived by the search engines,) find less competitive «niche»
keywords, and expand impression exposures within your budget parameters (e.g. synch to Google's recommended daily budget.)
In the past, there were two advantages to tail terms — first, that you could show up by yourself on that
keyword (no longer the case with broad
matching), and second, that you could
improve your click through rate (CTR) for that specific query and pay less for high position.
Make sure that
keywords in your resume
match well with the job description, and you will be on your way to
improving your chances at landing the position.
Jobscan also makes specific
keyword suggestions to
improve your overall
match score.
The core qualifications section of the merchandise manager resume sample expands on this skillset while providing an easily searchable list of
keywords that
improve match percentages on screening algorithms.
Lorrie Storey from specialist engineering & operations recruiting firm Six Degrees advises against just dumping a long list of
keywords at the start of your CV to
improve your relevancy
match, however.
This section gives you the opportunity to include
keywords matching your skills taken from target jobs, to both rapidly list your areas of expertise and
improve your automated screening
matches.
These skills
improve your
match percentages on target jobs and are usually comprised of industry
keywords and phrases taken from target jobs.
The core qualifications section further builds on this presentation with a list of searchable, scannable
keywords that not only
improve match percentages in job applicant systems, but supplement discussion of the candidate's strengths by listing capabilities in Microsoft Office Suite, technical support, trade shows, multimedia presentations, and other vital skills that can make or break an account representative's career.
On the resume, it may help
improve your ranking with the Applicant Tracking System (ATS) looking for
keyword matches, but to the hiring manager reviewing your resume and conducting the interview, it's simply fluff.
Use your
keyword skills section, like the one in our manual QA tester CV sample, to
improve your
match percentage.
The summary acts as a pitch to really sell your skills and present you as a candidate while the
keywords improve your
match percentages on automated text scanners.
These tools have become ubiquitous in screening applicants, and a strong list of
keywords like the ones in the communications director resume sample can
improve your
match percentage and ensure your resume passes the next stage.
Jobscan looks for
keyword matches, negative
keywords, language improvements and word counts, all with the goal of
improving each resume around the employer's specific standards.
Agents should not stuff their sites with repeat
keywords in order to try to
improve their rank; and those that engage in cloaking, or using misleading meta tags in the Web page code that do not
match what visitors see, risk their sites being banned.