"Impulse sales" refers to when people make unplanned purchases, often influenced by a sudden desire or impulse to buy something, without much thought or consideration beforehand.
Full definition
Moving the departments around a pet store once in a while can generate a lot of interest and cause customers to have to search for what they want, leading to
more impulse sales.
As companies search for ways to recoup the lost in -
store impulse sales, here are four tactics bringing impulse buying to a new era.
«Those things are just fun and seem to be really capturing people's imaginations
as impulse sales near the cash register,» Herman points out.
«We know that shoppers enjoy trying new flavours and we expect Pulled Pork to do particularly well, as it was voted as the favourite flavour in a previous Walkers «Do Us A Flavour» promotional campaign beating five other strong contenders,» said Hüseyin Tulpar, UK vice president
for impulse sales at PepsiCo.
Vendors are also offering retailers tips on how to encourage not just more
impulse sales during this important season, but also more traffic into the store.
Between online ordering (fewer store visits), automated home replenishment of commodities (ditto) and in - store pickup combined with self - service checkout and kiosk deliveries, the chewing gum business is in the toilet and
impulse sales at the register (candy, necessities and magazines) overall are plummeting.
A display near the front of the store inspired by love — think pink, red and white, and anything heart - shaped — can
inspire impulse sales for regulars coming into a pet store to pick up dog food or cat litter.
With the revitalization of our grain - free line, we now have a number of shippers available to encourage off - shelf displays and
drive impulse sales of both our food and treats.
We have attractive countertop displays, which capture the customer's attention, so when they're put out by registers, they're likely to
stimulate impulse sales.»
Depending upon your point - of - sale (POS) system, you may be able to pull sophisticated reports that
track impulse sales and their impact on department or category sales.
If done properly, point - of - sale marketing campaigns can be a great way for a pet specialty retailer to introduce new products, push slow - moving items out the door or simply bolster their bottom line
with impulse sales.
In exchange for the bit of extra work, live gardens offer a bright spot of green on store shelves, which makes for an eye - catching display — perfect for inspiring a last -
minute impulse sale.
Consequently, although purchasing is often need - driven, those retailers offering a variety of colors, patterns and styles stand to also realize some
nice impulse sales as well, says Badger.
For example locating RESCUE Remedy Pet in high - traffic areas, like the register,
sparks impulse sales.
Living plants» ability to capture customers» attention, coupled with relatively low price points, makes them great
as impulse sales and basket builders.
Sending them directly to Amazon helps you get
more impulse sales — the fewer clicks the better for these.
In reality, Darmstandler says, Kona's Chips can provide opportunities
for impulse sales.
Offering added incentives, such as triple points on purchases made on a particular day, can go a long way in driving traffic into the store and
inspiring impulse sales.
With this in mind, retailers should utilize the traffic - building potential of the food category to
drive impulse sales in some of the higher - margin categories through cross-merchandising.
Our shots sit at the front near the cash register as
an impulse sale.
«Treats are often
an impulse sale that can really add to the register ring,» he explains.
To make sure it gets plenty of light (and
impulse sales), place Pet Grass in the front of the store or on the top shelf of the register lane.
It would also cut down somewhat on
the impulse sales (no succumbing to the cute puppy or kitten in the window when you're out at the mall), and make it a little easier to get the people who want to see the puppy or kitten before they plonk down their money into the local shelters.
DeLorenzo: I don't know if I would characterize them as mistakes, but opportunities can be missed by not having a system to ensure that inventory levels on best sellers are maintained, regularly reviewing assortment to make room to bring in new items, or taking advantage of limited - edition products for
impulse sales.
Fixtures, on the other hand, are more of
an impulse sale, especially if they are an upgrade item.
Pet stores really have an opportunity to capitalize on that need and get
those impulse sales during the season.
Impulse sales are all about getting shoppers to add an extra item to their cart in the spur of the moment — but the process of making that happen takes planning and careful strategy.
Cat toys have somehow become known as
an impulse sale, which leads many retailers to stock only a small, mixed selection that they spread out all over the store.
THQ believe that, since most gamers have doubtlessly heard (mixed reports) of it, being able to try it out will encourage some more
impulse sales and bolster its online community.