Not only must we be masters of prose and the written word in order to maintain successful relationships with our existing clients, but we must also be constantly reaching out to potential clients by offering innovative and valuable expertise that will encourage the public to rely on us as
experts in our particular field of law.
It provides: «A lawyer or law firm may publicly identify one or more areas of law in which the lawyer or the law firm practices, or may state that the practice of the lawyer or law firm is limited to one or more areas of law, provided that the lawyer or law firm shall not state that the lawyer or law firm is a specialist or
specializes in a particular field of law, except as provided in Rule 7.4 (c).»
«When a member of the public hires a Certified Specialist for their legal matter, they are hiring a recognized and experienced
leader in a particular field of law who has met high standards of competence and professionalism.»
Expertise
in a particular field of law may be required in some circumstances.
Some schools have, for example, added to the basic educational framework an institutional emphasis (real or nominal)
in a particular field of law.
For example, perhaps one of the easiest ways to find a lawyer
in this particular field of law is to talk with family, friends and professional contacts that have had experiences in the past with a particular attorney.
degree enables attorneys to deepen or change their expertise
in a particular field of law.