Your ad copy should be highly relevant to the keywords
in your ad groups.
Unless it is absolutely necessary, never run keyword insert ads
in ad groups that are running broad match.
If the ad group you are evaluating is already converting well and you wish to gain a nice boost in converted clicks, then you should check to see if there is a high disparity in the way people are searching for your products or services
in that ad group by monitoring your keyword search term reports from within your keywords tab.
These keywords will drag down the Quality Scores of other keywords
in your ad group.
On the ad group level, add negative phrase and exact matches (embedded) as required, to avoid broad matches to trigger where there is an exact match
in another ad group.
People who heed the calls - to - action
in each ad group merit to see the next round of ads.
Smoking was the only VRF significantly associated with a more rapid cognitive decline, however only
in the AD group.
Clustering coefficients for the left and right hippocampus were significantly lower (p < 0.01)
in the AD group compared to the control group.
For that ad group, you can have ads that speak broadly to criminal defense because that is exactly what you are targeting
in this ad group.
If you have one ad group for «criminal defense» and
in that ad group there are keywords like «DUI lawyer» and «assault lawyer» and your ad copy says «Criminal defense lawyer», you are being way too broad.
Not exact matches
Email marketing campaigns as well as website
ads can also benefit from knowing the specific
groups of people interested
in your brand's offerings.
(Trump later was angered when a pro-Cruz
group used the image
in an
ad.)
Although the search giant points out that the definition of which
ads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's han
ads are acceptable comes from an independent industry
group called the Coalition for Better
Ads, some believe that the default blocking of certain ads puts too much power in Google's han
Ads, some believe that the default blocking of certain
ads puts too much power in Google's han
ads puts too much power
in Google's hands.
Facebook's analysis found that a pro-Kremlin
group in Russia purchased $ 100,000
in political
ads during the election, according to a company blog post.
Once you have found the best DKI headline and supporting description strategy to grab the attention of as many prospects as possible and maximize qualified traffic to your landing pages, it's time to replicate this strategy
in each of the
ad group's landing pages
in order to maximize conversion rates on that traffic.
(If there is indeed an alternative way to target each keyword individually and effectively with a static headline, then it is time to silo the keywords
in question into new
ad groups, as they will actually perform better that way.)
«Facebook
Ads provided us with unique targeting capabilities to look beyond broad demographics and specifically target messages
in English and Spanish to specific
groups of Cuban, Puerto Rican and other descent,» he said, according to Facebook's page.
If you've only been running the
ads in a particular
ad group for a few months or less, you want to be testing major differences, not minor tweaks.
PHILADELPHIA — Lawyers for an investigative reporting organization filed a lawsuit Wednesday against the Philadelphia region's main transit agency after it refused to run
ads about the
group's stories on racial disparities
in mortgage lending.
Halfway through last year, Jason Kint of the advertising trade
group Digital Content Next looked at the total
ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth
in the business.
According to Brian Wieser, a senior advertising analyst at Pivotal Research
Group, this should keep Google and Facebook from feeling too threatened
in the online -
ad industry.
Soon after the
ad's launch,
groups of young men were spotted throughout Amsterdam trying to push giant cardboard boxes labeled «Walk -
in fridge» into apartments and houses.
Heineken's «Walk -
in fridge»
ad —
in which a
group of women goes nuts over their friend's walk -
in closet, only to hear their husbands and boyfriends
in the next room losing their minds over a walk -
in refrigerator stocked with Heineken beer — garnered more than 4 million views on YouTube, not to mention the millions of impressions the
ad made on the regular tube.
An
ad hoc
group of investors holding much of the utility «s $ 9 billion
in bonds had no immediate comment.
The mobile carrier
group Three is rolling out
ad - blocking technology on its networks, starting with trials
in the U.K. and Italy.
Most of the money spent
in its first year went directly to political
ads or grants to other
groups.
In addition to ads, Julep regularly taps customers for input, including polling its Idea Lab, a group of 5,000 customers who weigh in on early prototype
In addition to
ads, Julep regularly taps customers for input, including polling its Idea Lab, a
group of 5,000 customers who weigh
in on early prototype
in on early prototypes.
Federal Election Commission records show that these
groups, as well as five other grant recipients of Crossroads GPS, spent money on political
ads, directly or indirectly,
in the 2010 election cycle.
In the
ad series, a
group of strangers were asked to sample two unidentified sodas; one filled with Coca - Cola, and the other with Pepsi.
In the third sequence of ads, DJ Khaled has launched a personal training program in his crazy - fancy mansion where a group of people run on a golden treadmil
In the third sequence of
ads, DJ Khaled has launched a personal training program
in his crazy - fancy mansion where a group of people run on a golden treadmil
in his crazy - fancy mansion where a
group of people run on a golden treadmill.
The NRCC ran
ads against Lamb telling voters he would be identical to Pelosi if he made it to the House, which other Republican
groups piled on
in the weeks leading up to Election Day.
Some anti-abortion
groups are sending women targeted advertisements on mobile phones
in real - time when the women enter a Planned Parenthood clinic, relying on a commonly available location feature that
ad industry networks provide.
Since video has become a major focus for AOL, Adap.tv, which specializes
in video and has dealings with 83 of the top 100
Ad Age advertisers, «essentially provides the technology and the relationships to help facilitate that shift at a faster rate for AOL,» said Telsey
Group analyst James Cakmak.
Noble said
in a statement on Wednesday that its Restructuring Support Agreement (RSA) had been signed by creditors known as the
Ad Hoc
Group.
«Some Amplify partnerships will result
in TV - related
ad revenue flowing to Twitter (albeit modest amounts
in total),» Brian Wieser, an analyst at Pivotal Research
Group, wrote
in a research note earlier this week on the CBS deal.
When I did this, I found conversations with individuals I had years ago, photos from my timeline,
ads that I had clicked throughout the time I've been using Facebook,
groups I'm
in, posts to my timeline dating back to 2005 and more.
YouTube has said it has found no evidence of Russian
groups buying
ads on its platform to influence the outcome of the UK's Brexit vote
in 2016.
In addition, the conservative Koch - backed
group Americans for Prosperity launched a $ 500,000
ad campaign touting the new tax law because, according to Americans for Prosperity Foundation Senior Director Michael Fields, «all Americans need to know how tax reform is leading to higher pay and lower taxes.»
A person familiar with the matter said WPP, owner of
ad agencies JWT and Ogilvy & Mather, had been contacted by one private equity
group and a venture capital firm expressing interest
in the Kantar business if WPP ever decides to sell.
In another case, a video
ad from a pro-Ted Cruz Super PAC (Reigniting the Promise PAC) was the inadvertent prelude to a video produced by an official media outlet of the Islamic State terror
group.
Duarte pointed to her
group's efforts to get Facebook to crack down on affinity targeting
in ads, for example, routing
ads related to homebuying away from minority
groups — a social media
ad version of the unfair mortgage and real estate industry practices that made homebuying for African Americans difficult for much of the 20th century.
WPP, the world's largest advertising holding
group, also invested $ 25 million
in the
ad tech company last October.
«The current
ad running for the Blackberry Bold (with the tagline «be bold») gives no sense of what the machine can do other than look at maps and instant message, or why you would want to own it, unless you want to be invited to ride
in a
group of cyclists straight out of Tron,» he writes.
CSR
in the region is moving
in many instances from
ad hoc activities driven by individual company founders, to a strategically aligned, competency - based activity framed by the companys overall corporate responsibility strategy, according to Maria Sillanpaa, founding director of the Sustainability Advisory
Group.
In this particular
ad group, I have keyword phrases that contain 15 words that convert!
For example, you can use a forwarding number
in your
ad copy call extensions and record calls down to the
ad group level.
The fastest way to do this is to pull the SQR right
in the Google interface and then you can add the query as an exact match campaign or
ad group level negatives by checking the box next to the term.
The
group noted some of its most notable interventions
in the last year, this included ensuring responsible alcohol
ad targeting, as well as gambling and junk food restrictions.
(This applies if you have mixed match types
in the same
ad groups.)
In 2008, Fir Tree joined the hedge funds that are part of the Ad Hoc Group of Puerto Rico to support the investment bank in the Lehman Brothers bankruptcy, an entity that took refuge in Chapter 11 of the Federal Bankruptcy Law, the largest bankruptcy in the history of the United States and a symbol of the global financial crisi
In 2008, Fir Tree joined the hedge funds that are part of the
Ad Hoc
Group of Puerto Rico to support the investment bank
in the Lehman Brothers bankruptcy, an entity that took refuge in Chapter 11 of the Federal Bankruptcy Law, the largest bankruptcy in the history of the United States and a symbol of the global financial crisi
in the Lehman Brothers bankruptcy, an entity that took refuge
in Chapter 11 of the Federal Bankruptcy Law, the largest bankruptcy in the history of the United States and a symbol of the global financial crisi
in Chapter 11 of the Federal Bankruptcy Law, the largest bankruptcy
in the history of the United States and a symbol of the global financial crisi
in the history of the United States and a symbol of the global financial crisis.