Sentences with phrase «in ad industry»

Facebook mobile ad business has truly become a force to reckon in the ad industry and is becoming a bit of a concern for Google.

Multicultural marketing, Sandberg said in her letter, is common in the ad industry.

Committee chairman Damian Collins wanted to know why an article had appeared in ad industry magazine Campaign under Nix's byline in February 2016 that plainly stated: «Recently, Cambridge Analytica has teamed up with Leave.EU... We have already help supercharged Leave.EU's social media campaign by ensuring the right messages are getting to the right voters online.»

The Great Targeting Revolt isn't just about the platforms; some in the ad industry are coming clean too.

Our mission is to use technology, partnerships, and the billions of dollars spent in the ad industry to transform everyday spending for everyone, everywhere.

We've picked the single best stock in the ad industry.

Modern advertisers are confronted with the daunting task of riding this massive wave of technological change in the ad industry without getting drowned by it.

Not exact matches

From so - called bro - grammers, who have brought the worst of American frat culture to the corporate world, to Google's new plan to include user photos and recommendations in targeted ads, it's not hard to find evidence of mainstream outrage over the industry's excesses.

The other four finalist companies ranged across industries: «A.I. Software,» a bot for enterprises to help companies digest their internal information; Daymaker, a platform for kids to give to others in need; Issue Voter, a Wikipedia for Legislation; and Omnivirt, an AR / VR ad platform for brands and publishers.

Though Green's own entrepreneurial roots lie in e-commerce, he's familiar with the traditional retail industry, having headed that vertical for DoubleClick, the online advertising company that now forms the basis of Google's ad serving platform.

Although the search giant points out that the definition of which ads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanAds, some believe that the default blocking of certain ads puts too much power in Google's hanads puts too much power in Google's hands.

Beyond Facebook's scale and the amount of time people spend with it, those in the industry are intrigued by the ability to target ads to the right audience.

Ad - blocking in general, on both the desktop and mobile web, has been growing rapidly over the past couple of years, according to industry surveys.

The business of trying to divine customers» desires has been around almost as long as there have been customers, but market research as an industry began with the advent of modern magazine ads and radio commercials in the early 20th century.

If you're in the hospitality industry, schedule hotel and lodging ads on weekdays.

Because of the long production cycles of the industry, it'll be about three years before the ads will show up in new models.

«Several [advertising] industry veterans,» who spoke to Adweek earlier this month speculated that 84 Lumber and Brunner deliberately submitted an ad that would be rejected to build up the PR momentum before game day — not least because the ad is being delivered in two parts, meaning production would have needed to begin long before Fox rejected the spot.

The precision of Facebook's ad delivery has helped it dominate an industry once in the hands of print and broadcast outlets.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

Because of the space constraints in mobile, traditional banner and display ads aren't as effective, so the seamless integration and high click rates of news feed ads — known in the industry as «native advertising» — are perfectly positioned to boost Facebook's mobile business.

In a recent interview with ad industry veteran Jay Sears, Pivotal's Wieser said the digital - media industry has effectively become a giant duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules, and other media companies «fight for the scraps.&raquIn a recent interview with ad industry veteran Jay Sears, Pivotal's Wieser said the digital - media industry has effectively become a giant duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules, and other media companies «fight for the scraps.&raquin which Google and Facebook win almost everything, advertisers have to play by their rules, and other media companies «fight for the scraps.»

According to estimates from eMarketer, spending on digital ads in the U.S. will likely grow this year to the point where it is larger than the amount spent on television, the former Goliath of the industry.

According to Brian Wieser, a senior advertising analyst at Pivotal Research Group, this should keep Google and Facebook from feeling too threatened in the online - ad industry.

This is not the same kind of ad - blocking technology that's recently had the publishing industry in a tizzy.

The online - ad industry, however, is banking on the fact you'd rather see an ad for something in which you're interested, even if it means companies have extensive data on your surfing habits.

Chris Arsenault, a venture - capitalist with iNovia Capital, a company with seven investments in the online - ad industry, says targeting technology can provide a better user experience than print or broadcast, despite concerns over privacy.

«This default setting would be a nuclear first strike against [the] ad industry,» the Interactive Advertising Bureau's senior vice-president and general counsel Mike Zaneis tweeted in response to Mozilla's Feb. 25 announcement.

The traditional ad agency has been under tremendous pressure as the power in the industry has shifted to technology giants like Facebook and Google.

«We believe the U.S. television industry is entering a period of prolonged structural decline, caused by a migration of viewers from ad - supported platforms to non-ad-supported or less - ad - supported platforms,» according to Sanford C. Bernstein analyst Todd Juenger in a March 9 statement.

In an industry where dollar spending involves intangibles such as ad impressions, clicks, contacts or potential sales leads, plainly bridge the gap in understanding about what happens in between online promotions and in - store purchaseIn an industry where dollar spending involves intangibles such as ad impressions, clicks, contacts or potential sales leads, plainly bridge the gap in understanding about what happens in between online promotions and in - store purchasein understanding about what happens in between online promotions and in - store purchasein between online promotions and in - store purchasein - store purchases.

One way in which Adform suggests the industry clamps down on ad fraud is by using ads.txt, a tool created by the Interactive Advertising Bureau to protect buyers and sellers of online advertising.

In the third quarter of 2013, O's ad dollars were $ 34.1 million, down 22.2 percent from $ 43.8 million the same time last year, according to The Association of Magazine Media, a non-profit industry association for multi-platform magazine companies.

VIA won Ad Age's «Small Agency of the Year» in 2011 and has received numerous other prestigious industry awards.

The proliferation of cord - cutters and streaming content has cast doubt over the future of the television industry in general, but ad spending on network late - night talk shows still jumped 14 % last year, to nearly $ 600 million, according to Kantar Media.

Some anti-abortion groups are sending women targeted advertisements on mobile phones in real - time when the women enter a Planned Parenthood clinic, relying on a commonly available location feature that ad industry networks provide.

Every industry has authority bloggers, and if you can find the ones that are popular in your niche, you have a number of opportunities to connect with your target buyers — from submitting guest posts for publication, running display ads, to responding to reader questions in the comments.

There have been a lot of changes recently to the late - night television landscape — where ad - spending is actually on the rise, despite uncertainty around the industry in general — but no debut has been more hyped than Stephen Colbert stepping in David Letterman's shoes as the host of CBS» (CBS) Late Show franchise.

Instead, the ad tells a powerful story that feels as much like a recruitment effort as anything else, leveraging the topic to communicate Verizon's authority in innovation - related fields while showcasing the important role that women can have in shaping the future of the industry and, in turn, the company.

Whether you want to target people who are interested in technology, fitness and wellness, entertainment, or a certain business / industry, this Facebook ad feature will help you do it.

After all, the ad was relevant to the site — many people reading about tech might be looking for a career change in that same industry.

Until the ad industry comes to a consensus on viewability standards, which the Media Rating Council predicts will occur by the end of 2015, it's up to you as a brand or agency to educate yourself on why an ad would or wouldn't be considered viewable in different formats.

As a former executive in the industry, I saw a ton of bombs but also many blockbuster ads — and they didn't cost anywhere near $ 500,000.

Facebook, however, provides a business tool for companies of every size and industry, with no minimum on how much ad dollars you need to spend to get in the game.

Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward mobile, and the industry - wide shift to programmatic ad buying.

There's been a lot of angst in the media and advertising industries about the potential effects of ad - blocking software, which appear to be increasing in popularity, in part because Apple's new operating system includes support for such programs.

Several U.S. employers engaged in age discrimination by placing recruitment ads on (fb) targeting younger workers, according to a lawsuit filed on Wednesday by a communications industry labor union.

Changes in the advertising industry motivated the two giants to team up, as heavyweights like Facebook and Google collect massive quantities of data from their users in order to target ads to specific individuals.

The stock in trade of this award - winning 1960s ad industry TV drama is moral ambiguity, perhaps as much of a hook as the smoking and drinking and skirt - chasing that titillate the show's audience.

(They also always have to have a legal disclaimer in their ads that says, «Not affiliated with Burlington Industries.»

Duarte pointed to her group's efforts to get Facebook to crack down on affinity targeting in ads, for example, routing ads related to homebuying away from minority groups — a social media ad version of the unfair mortgage and real estate industry practices that made homebuying for African Americans difficult for much of the 20th century.