Sentences with phrase «in ad technology»

«The changes in ad technology such as better targeting are giving premium publishers new opportunities and are helping to target high value consumer and B2B customers, benefiting media owners.»

They want to invest in ad technology across both brands.

Not exact matches

After dropping out of high school to pursue his passion for technology, he gained real - world experience as a lead engineer at photo - sharing startup Fotolog, which ad network Hi - Media purchased in 2007 for $ 100 million.

Verizon is already working on increasing revenue through its ad - supported mobile video service go90, targeted at millennials and built on video streaming technology acquired from Intel Corp. in 2014.

In recent months, new technologies have emerged that support the ability to serve dynamic ads based on learned user behaviors and provide the analytics direct response advertisers and brands need.

In the past few years, Durex has released some creative ad campaigns that focus on real couples and the link between lowered technology use and more intimacy.

What is clear is that Facebook (fb) and Twitter (twtr) can breathe easy for now — the ads showing up in their users» feeds won't be affected by Shine's current technology.

This is not the same kind of ad - blocking technology that's recently had the publishing industry in a tizzy.

Chris Arsenault, a venture - capitalist with iNovia Capital, a company with seven investments in the online - ad industry, says targeting technology can provide a better user experience than print or broadcast, despite concerns over privacy.

And in addition to the usual service fees, T - Mobile sees the possibility of selling TV ads using targeting technology that is more precise than what is possible through cable networks.

The mobile carrier group Three is rolling out ad - blocking technology on its networks, starting with trials in the U.K. and Italy.

The traditional ad agency has been under tremendous pressure as the power in the industry has shifted to technology giants like Facebook and Google.

Shortly after the ruling, Google posted a raft of help - wanted ads seeking «bright, well - organized and spirited individuals to work with a stellar team on cutting edge technology issues» at its offices in Berlin, Rome, London and Brussels.

Since video has become a major focus for AOL, Adap.tv, which specializes in video and has dealings with 83 of the top 100 Ad Age advertisers, «essentially provides the technology and the relationships to help facilitate that shift at a faster rate for AOL,» said Telsey Group analyst James Cakmak.

Whether you want to target people who are interested in technology, fitness and wellness, entertainment, or a certain business / industry, this Facebook ad feature will help you do it.

But along with investing in and improving MoPub's existing business, Twitter also plans to use the startup's technology to bring real - time bidding to the Twitter Ads platform.

Video, and particularly mobile video, is one of the few areas in the digital ad market that is showing some strength, and almost every major technology and media company from Facebook to Amazon is going after it.

Chief executive Tim Armstrong previously helped oversee Google's DoubleClick division and has been widely credited with investing in and expanding AOL's advertising technology, which has integrated a real - time bidding platform to help marketers buy ads across the web.

Indeed, Google has long employed neural networks at many levels, from algorithms that identify pictures in Google images, aided by millions of Google users, to the underlying mechanisms of Google's ad technology.

In fact, more of the digital ad spending has been going to giant technology companies such as Google (googl) and Facebook (fb), with just five companies responsible for 65 % of the market.

While the H&M ad will be the first to hit the air, several more ads are in the works using the technology as well.

AdColony is a mobile video advertising company whose proprietary Instant - Play ™ technology serves razor sharp, full - screen video ads instantly in HD across its network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video.

This is why the deal makes so much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level than anyone else in digital advertising (for non-Verizon customers, AOL's ad platform is still useful, albeit not as targeted; rates would be commensurately lower).

The report summarizes how «middlebox» technology — created by the Canada - based Sandvine Corporation — was used to «deliver nation - state malware in Turkey and indirectly into Syria, and to covertly raise money through affiliate ads and cryptocurrency mining in Egypt.»

«Facebook clearly has a regime where they're tracking who's buying ads, how much they're buying, etc.,» said Greg Xethalis, a lawyer at Chapman and Cutler who specializes in financial services and emerging technologies.

Andrew Frothingham, former ad manager of Timeplex, comments: «When I was the ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology.»

While the company spent heavily on TV ads and discounts to woo consumers, its operations were plagued with poor technology, accounts of swindling by fake restaurants, and theft by employees and contractors, the Mint newspaper reported in September.

Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanAd tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.

RadioTail's podcast ad network, advanced metrics and dynamic ad serving technology ensures that advertising in podcasts will reach the right audience and deliver a great return on investment.

Chief technology officer Mike Schroepfer is to promise MPs that the social network will authorise ads in time for England and Northern Ireland's May 2019 local elections.

Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns for over 1,500 customers managing more than $ 6 billion of annualized ad spend in more than 160 countries.

«Digital print ads»: A new technology «enables light - up elements in print media using paper - thin flexible OLED panels,» writes Ad Age's George Slefo.

On the other hand, with ad - blocking technology proliferating across the web, Facebook offers an environment in which most ad - blockers don't work.

The ad tech firms embed their own technology in publishers» websites and apps, putting them in competition with the tech giants.

Meanwhile, cryptocurrencies and advertising are becoming more entwined: In October 2017, MetaX, a blockchain technology company focused on digital advertising, hired Alanna Gombert, then senior VP of technology and ad operations at the Interactive Advertising Bureau, as its first - ever chief revenue officer.

Now we are focusing on bringing fintech related news and providing advertising services on technology, property, cryptocurrency, and other ads that allow to appear in the online media DuniaFintech.com.

Cryptocurrency is becoming embroiled in many industries and while blockchain technology has been attributed to efforts looking to increase ad vendor transparency, a startup is looking...

Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target mobile in - app ads that are brand safe, free of fraud and...

Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target mobile in - app ads that are brand safe, free of fraud and have a viewability goal.

I have no first - hand experience in this, we didn't put any funds into starting up Six Revisions or Design Instruct because they were all allocated to content production, development, and our technology infrastructure, but I personally know a few bloggers that have invested in online advertising like Google Ads, Facebook Ads, etc. and it really shortened the time it required for them to get serious site traffic compared to others (like us) who chose not to invest in getting that initial boost in site traffic.

@David The Book of Mormon mentions several animals, plants, and technologies that are not substantiated by the archaeological record between 3100 BC to 400 AD in America, including the following: ass, cow, horses, ox, domesticated sheep, swine, goats, elephants, wheat, barley, silk, steel, swords, scimitars, chariots and other elements.

how did a normal human with no scientific technology in 630 AD state lines from the Quran that reflects modern scientific claims..

Pentair Haffmans has won the 2016 UK AD & Biogas Award, hosted by the Anaerobic Digestion Association (ADBA), in the category of «Best Process Optimisation» for its advanced biogas upgrading technology.

I also read research into new and emerging technology in the sector to understand how it can be applied to AD.

UK AD and World Biogas Expo, the largest international trade show dedicated solely to the anaerobic digestion and biogas industry, returns in 2018 to provide the latest market and technology news, sector by sector, as well as a platform for industry professionals from the UK and overseas to network, share experiences and do business.

ADBA is the trade association for the anaerobic digestion (AD) industry in the UK and companies and organisations working on novel technologies and processes that compliment the anaerobic digestion process and products.

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What's impressive is how fast the this technology has has spread: my first detailed exposure to voter - file targeting was at last November's CampaignTech conference, where the company CampaignGrid was touting its ability to deliver ads specifically to potential voters in a district.

This discussion will look at how candidates and interest groups in in the U.S. are using Facebook advertising, Twitter, Google Ads, mobile phones, location - based services and older technologies like email and blogs to raise money, mobilize support and get voters to the polls in an important election year, with an emphasis on practical results and the implications for future political campaigns around the world.

Online ads will play in a big way in 2016: the technology's advanced to the point that we can target ads effectively and efficiently, both within a district and by people's demographic characteristics and past online behavior.