Start with «Standard» as
in back cover copy for a print edition.
When you answer that question
in your back cover copy, you will have a book that is a magnet to your perfect readers.
Wow... I always try to stay away from the word «heartfelt»
in back cover copy.
This information is usually pivotal for the book, and reveals information or facts you wouldn't be able to find
in the back cover copy or the beginning of a book.
The most important question you must answer
in your back cover copy is: Why and how will the reader benefit from this book?
Not exact matches
If you think
back to that
cover about the attachment parenting and the mother feeding her three year old, you know, I mean obviously it would be great if we had a
copy of that
in front of us now, and maybe somebody listening can pull that up on their PC while their listening.
Referred to as a «thought - provoking extended ending» within the
back cover's shamelessly hyperbolic ad
copy («Casey Affleck and Morgan Freeman are even more electrifying
in spectacular 1080p...»), the alternate closer is virtually the same save the restoration of some Blade Runner-esque voiceover.
Referred to as a «thought - provoking extended ending» within the
back cover's shamelessly hyperbolic ad
copy («Casey Affleck and Morgan Freeman are even more electrifying
in spectacular 1080p...»), the alternate closer is virtually the same save the restoration of some
just like Todd McFarlane's Spawn, a devilish hero...
back in the days when my mom found one of my
copies of the comic with Spawn killing a demon priest on the
cover, all she saw was a devil killing a priest.
This includes,
in my mind academic abstracts of papers,
back cover copy of books,
copy on website pages, and advertisements about a product.
A well designed
cover draws the reader
in and the blurb (ebook) and
back cover copy (print) is what sells it.
Yes, they do light editing (but expect the author to have a round already completed before submission); yes they do the
cover design and
back cover copy (it doesn't mean that you will like, much less love it); yes, they do the interior design (ditto here); and no, they don't do much
in marketing (they expect you be the lead and underwriter of any campaign).
It will make them wonder what you book is about and move from the
cover to your blurb or
back cover copy, where your writing will pull them
in.
To me, the query letter itself sounds precisely like
back cover copy, academic abstracts, and advertisements —
in other words, it seemed to fit into category 5.
It's no secret that my big weakness is
in coming up with a pitch blurb, whether for
back -
cover copy or queries, so that's held me
back from being published for a long time.
Redesign your
covers, obtain new praise blurbs or write new book jacket
copy, get new reviews, and spend marketing dollars toward generating new interest
in your tried - and - true
back list.
Upside # 3: If you are good at blurbs and
back cover copy, the editor will see it on your book and be able to use what you have written, which will save them time
in writing them (Yes, editors write blurbs and
back cover copy).
Masterpiece includes: All of the products and services included
in the Portfolio publishing package Professional book marketing kit Personalized
back cover Inclusion
in Book Buyers Preview program Author book - signing kit 15 free
copies of the completed book
And if they go indie with a story, they are learning how to write blurbs and
back cover copy that will sell the books both electronically and
in paper.
How are
cover blurbs and
back cover copy done
in traditional publishing?
The third example shows how part of the
back cover copy (the author bio,
in this case) can show up on the inside flap of a hard
cover book.
Our experienced team can craft a
back cover copy for you, saving you the hassle and headache while giving you a head start
in the race toward sales.
Remember, almost every potential reader will see your
back cover — whether
in person or online — so both your
back cover copy and author biography need to fit together to really draw
in your audience.
Then use this sentence
in your book's sales
copy,
back cover copy, marketing pieces, web site, business card, and anywhere you're talking about your book.
Inside that folder are documents: the
back cover copy, the outline, a list of things to fix / check on
in later drafts, and the manuscript.
I can also assist you
in writing
back -
cover copy and proofreading the final manuscript prior to publication.
Or, have you made the common mistake of using your
back cover copy for your book description —
copy designed to grab a readers attention when they pick up your book
in a store but not necessarily search optimized.
Display an attention - grabbing hook Just like non-fiction titles, start your
back cover copy with a strong hook sentence
in the form of a statement or a question.
Beneath your 4 — 5 payoff statements, finish your
back cover copy by using 2 — 4 sentences that provide a brief bio
in a manner that explains why you're worth trusting.
A good
cover should draw readers
in, egging them into reading the
back copy (which will lead to hopefully paging through the book, which will hopefully lead them to buy).
Display an attention - grabbing hook Start your
back cover copy by displaying an attention - grabbing hook
in the form of a statement or a question.
But, if you feel stuck
in the process, use these four simple steps to help take your
back cover copy to a higher level.
The best way an author can exert creative control is by choosing a designer wisely and then offering as much supporting information as possible (for instance, similar book
covers they like
in the genre, character descriptions and synopsis,
back cover copy, anticipated market, etc.) Finally, if a
cover designer is allowed to use their skill and imagination freely, and then the client gives clear direction on revisions, the end result is almost always something both the designer and the author can be proud of.
You might wonder why
back cover copy is important
in a book world that's dominated by e-retailers.
I just sent out (another) email with the wrong link — you might be looking for this: How to write a blurb,
back cover copy or sales description for your book that converts If not, keep reading... Update — I'm
back in!
The most recent episode as of this post is «The Horrors of
Back Cover Copy» and is a hilarious take on trying to sum up your story
in a few hundred words.
A startling, juicy, or clever title is the quickest way to lure
in the reader, or at least encourage her to take a look at your
back cover copy.
In fact, I recommend LEAVING the
back cover until you have the final draft of your book done, so you know your
back cover copy matches what's inside the book.
You don't want to publish and then discover
copy - editing errors, realize you should have invested
in a better
cover design, or wish you'd spent more time on marketing
copy, metadata, and
back of book information.
Added
in a possible blurb and
back cover copy to the Price of Mercy page.
The
copy (or text) on your book's front and
back covers can win readers over
in a big way — if it's compelling.
Traditionally,
in print form, this is the
back cover copy;
in digital form, this is the information that gets posted on Amazon and throughout all retail and distribution outlets about your book.
In this issue: Article:
Back Cover Copy and Book Publicity: The Neglected Detail February's Top Five Publicity Tips Our Favorite Blogs (more...)
To see more
back cover copy and get some ideas, go to the library to see how major publishers create a
back cover in your genre.
Please see the free ebook
Back Cover Copy for Independent Authors, (NDAS I.A. Series); links available
in the Bookshop.
A necessary question: are the sales handle, promo sentence &
back cover copy lumped
in with the synopsis or are they separate
in a fiction proposal so that the proposal would contain a
cover letter, synopsis, sample chapters and then another page with those 3 items?
Sometimes I send the summary prior to the completing the manuscript since I often develop my
back cover copy in advance.
Digital comics Marvel added another tier to its Marvel Unlimited digital comics service;
in addition to access to a
back catalogue of 13,000 comics, subscribers to Marvel Unlimited Plus get a special variant gold Ultron figure, a print
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After graduating summa cum laude from Carleton College with a B.A.
in English (which included a life - changing year abroad at Durham University
in the U.K.), she began her career as a copywriter and marketing assistant at Scott, Foresman and Company, where she wrote
back cover copy and press releases for over 100 professional and trade books.
Book Description: Just like the Author Bio it is good to have this
in two versions, a longer one that can function as a press release of, say, 600 words, and a shorter one of 200 words that can be taken from your
back cover copy.