Those who are involved
in book publicity efforts wouldn't think so.
Not exact matches
Traditionally,
book publicity encompasses outreach to media such as radio, television, newspapers, magazines, and —
in the last decade or so — major blogs, websites, podcasts, and «influencers,» including publishing industry leaders, celebrity
book lovers, and tastemakers
in the
effort to secure review or feature coverage for a
book and author.
While
book publicity plays an important role
in creating awareness, there are several factors that positively or negatively impact
book sales
in spite of your valiant
efforts.
I literally just wrote,
in an email to some writer friends about my own
book publicity efforts, «I'm going for the long haul.»
This is a unique opportunity to illustrate just what the distinctions are
in the investment that publishers have made
in the marketplace with their sales forces, marketing
efforts, relationships with
publicity and media contacts, which is where much of that other portion of the proceeds from the sales of
books is allocated.
In an
effort to clarify some of that confusion, I would like to address a few FAQs about
book publicity.
We are here to complement and support your
in - house team's
publicity efforts to create the most buzz for you and your
book possible.
Solid
book marketing and
publicity may lead to media, which
in turn can create more opportunities and lend you credibility for future
efforts.
In an effort to expand my bandwidth and elevate client service, Press Box Publicity joined forces with a true book marketing powerhouse; the largest and most successful independent publishing PR firm in the industry — Smith Publicit
In an
effort to expand my bandwidth and elevate client service, Press Box
Publicity joined forces with a true
book marketing powerhouse; the largest and most successful independent publishing PR firm
in the industry — Smith Publicit
in the industry — Smith
Publicity.
Creating a
book marketing and
publicity plan is a necessity for indie authors and it's advisable for even most traditionally - published authors to set up some personal market tactics to execute
in tandem with their publishers»
efforts.
To ensure that your voice is heard
in the media, and your
book's title is mentioned
in the press, most authors have to proactively take charge of their
book promotion and
book publicity efforts.
In an
effort to obtain
book publicity for my author clients we'll create a
book trailer about the
book.
If you're
book promotion campaign is focused on other parts of the country, then note that there's a heatwave
in many major metro areas... and plan your
book publicity efforts accordingly.
I'm also seeing authors who want to continue
publicity efforts while they are between
books to stay
in front of readers.
Every day
in our
book marketing and pitching
efforts, Smith
Publicity publicists contact
book reviewers, bloggers,
book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics.
Publicity generated through these
efforts can help stimulate interest
in your
book.
I am so pleased with their
efforts in securing
publicity for me and my
book that I re-signed with them for two additional contract terms!
There are many authors and publishers out there (and you may be one of them) who believe the impact of online
book promotion
efforts is negligible, and that the only
book publicity that matters is real - world buzz (that is, getting
book reviews
in traditional magazines and newspapers, and scoring interviews on radio and television shows).
That's what you need to make sure to share
in your
book marketing and
publicity efforts.
A traditional publisher will kick
in some promotional
effort, typically giving you three months, or so, of
publicity support,
in which time they will send your
book (usually pre-publication) to reviewers, and perhaps secure some media placements for you.
On the other hand, a professional
book review earned through
book publicity efforts from a noted source — established magazines and newspapers, trusted bloggers, review services — command credibility from the outset and can be used
in ways consumer reviews can not.
She and I touch base often about
publicity efforts, about sales, about communicating with her old publishers and working with them to promote her old
books in correspondence to this new release.
As an author, you want to know where people go for news so that you can direct your
book publicity efforts at the media outlets that are likely to help you reach people who will be interested
in your
book.
And lastly, if you really feel that you need to supplement the publishing house's
publicity efforts, rather than diving
in on your own, consider hiring a freelance
book publicist.
In the ongoing effort to sell more books in a saturated market, more and more authors are competing for book bloggers» attention, and this means you've got to really step up your game when it comes to reaching out to them for publicit
In the ongoing
effort to sell more
books in a saturated market, more and more authors are competing for book bloggers» attention, and this means you've got to really step up your game when it comes to reaching out to them for publicit
in a saturated market, more and more authors are competing for
book bloggers» attention, and this means you've got to really step up your game when it comes to reaching out to them for
publicity.
Well, this
book publicist is pleased to see that some authors are trying some creative
book promotion strategies... and, frankly, is even more pleased to see that the success of
book publicity gimmicks usually will be eclipsed by the
efforts of audacious
book promoters who get
in front of the media (or work their social networks) to disseminate their messages and share their viewpoints and expertise.