Sentences with phrase «in brand perceptions»

Spearheaded the Holistic Value project, resulting in a 6 % increase in brand perceptions scores in test markets, triple the goal set for the system plan.

The decline in brand perceptions is driven primarily by a significant increase in the number of customers indicating that their mortgage servicer is focused more on profit than on their customers, which could have long - term effects on future business.

It's no secret that website interaction plays a significant role in brand perception.

In fact, I would say that as a brand, on the west coast of the US, among people under age 50, it has the same cache as Porsche, and is actually ahead of BMW, MB, Audi, in brand perception.

Not exact matches

Since JetBlue announced plans to rebrand in late 2014, the percentage of people polled who have said they are positive about the JetBlue brand has fallen almost eight points, according to YouGov, a research firm that surveys brand perceptions.

These may be measurable in dollars and percentage points, or improved brand perception and purchase intent over time.

Blumenthal won't share the specific numbers about the Class Trip's return on investment, but he says the company saw meaningful lift in each of the metrics it tracked: press impressions, social - media impressions, brand perception, and sales.

«The collaboration with Kanye West has significantly elevated the perception of our brand,» Adidas Chief Executive Herbert Hainer told analysts in March 2016.

The perception tracker measures if respondents have «heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.»

Merck experienced significant increases in positive consumer perception in the days following Frazier's resignation from Trump's manufacturing council over what he called a matter of «personal conscience,» according YouGov BrandIndex, a firm that tracks public opinions about brands.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

The initiative resulted in a rise in sales and perception of the brand, value, food, and quality, he said.

«Retail brands often take a hit with negative consumer perceptions when they decorate for Christmas too soon,» marketer Linda Duke warned in an NBC News interview.

These features really do alter brand personality and perception, explains research in the Journal of the Academy of Marketing Science.

Despite a significant increase in the number of people talking and hearing about many of the brands which broke their NRA partnerships, overall consumer perception for most of those brands have remain unchanged, according to YouGov BrandIndex.

They are influencing and accelerating shifts in consumer attitudes, spending habits, and brand perceptions and preferences among Gen - Xers and even baby boomers.

This not only resulted in a sharp plunge in Progressive's consumer - brand perception, it also led to thousands of customers cancelling their life insurance policies with Progressive.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

There are three critical issues to consider in creating a strong brand and raising assets in today's competitive environment: the quality of the fund offering, the investor's perception of the quality of the fund offering, and the marketing and sales strategy.

The list was compiled using YouGov BrandIndex, which tracks consumer perception of brands through daily nationally representative surveys in 15 countries around the world.

From past experience, Telstra knew that a poor or confusing migration experience would adversely affect their customer advocacy scores, lead to negative brand perception, and result in costly help desk call volumes.

Old Spice in the US has broken further away from key competitors in the men's deodorant category in recent weeks, according to YouGov BrandIndex, the only daily consumer perception research service of brands.

After hitting a more than three - year brand perception low last May after paying millions in lawsuits, the picture for global...

This has the ability to increase impulse purchases and deliver an experience that results in a better brand perception from the -LSB-...]

A recent report from YouGov BrandIndex shows a dramatic rise in consumer's favorable perceptions of the brand after its strong stance on guns.

«There is anxiety over minimum wages, so franchisees have increased prices a lot, probably in some cases beyond our recommendation — so that perhaps erodes some of our value perception,» said Dunkin' Brands CEO Nigel Travis in an interview with TheStreet.

However, its customer loyalty seems to be still haunted by a controversial $ 150,000 donation to MN Forward, which in turn supported a gubernatorial candidate who opposed same - sex marriage made in 2010, according to YouGov BrandIndex, the only daily consumer perception research service of brands.

I go because I'm a big believer in the importance of «Brand Canada» — the perceptions shared by the world's citizens of what it means to be Canadian.

These 10 are the brands which accomplished the best of both worlds in 2017: they grew their share of potential sales revenue in their respective categories, while increasing positive consumer perception for their brands across multiple factors.

Using YouGov BrandIndex, which tracks consumer perception of brands daily, we see that Sainsbury's far outstrips Tesco on Buzz, which measures whether people have heard anything positive or negative about the brand in the media or through word of mouth.

YouGov BrandIndex used its Buzz score to measure perception, which asks respondents, «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

Sustainability plays a big role in driving consumer perceptions about your brand.

With many of the chain's restaurants housed in older buildings, Abt says Huddle House understood that it needed to keep them updated or else they would eventually have a negative impact on guests» perception of the brand.

Dean Taylor, the chief executive of Cracka Wines, one of Australia's biggest online wine retailers, said on Wednesday the portfolio of brands owned by Treasury including Penfolds, Rosemounts, Wynns, Saltram and Wolf Blass, had been through so many ownership changes in the past two decades that another one won't change customer perceptions.

Initiatives such as this will grow in importance for packaged food brands, many of which are increasingly threatened by concerns over health and perceptions of high fat and sugar content their products may contain.

There is significant opportunity in improving protein quality on - premise in terms of increasing traffic, brand equity, purchase intent and willingness to pay more per item, as well as reversing restaurant avoidance due to negative protein quality perceptions

Henry Preiss, a well - known pioneer in developing small, premium brands and placing them strategically with distributors in virtually every market in the U.S., founded Preiss Imports in 1987, where he developed particular insight into the needs of suppliers, retailers and customers, as well as a keen perception into artisanal beverage trends.

Tested for effectiveness and appeal by consumers in Community Coffee Company's markets, the revised look aims to increase the brand's premium quality perception while preserving the key elements that customers have appreciated for decades, such as the signature red color and attention to family ownership.

The Tetley «Simply Brilliant» survey also looked at Americans» perceptions of brilliance among product innovations, companies and celebrities; only fitting as the brand brews up something brilliant of its own with its new Black & Green tea, a unique blend and a combination that until now has not been readily available in the US market.

«When you look at the technical report which GII added, such that it is a period of two years in which the perception is compiled, when you look at 2016, in that year, you know all the corruption allegations that came to the fore: the bus branding saga, Ghana Standards Authority, NCA [National Communications Authority], Electoral Commission allegations and a host of them that the [Mahama] government did not show any commitment to fighting revelations and scandals that had been made public.»

«We know that brand imagery and design elements influence perceptions of consumer risk and status,» said Dr. Raglan Maddox, a postdoctoral fellow at the Li Ka Shing Knowledge Institute of St. Michael's Hospital, specializing in Aboriginal tobacco use, public health and evaluation.

The research, published in the Australian and New Zealand Journal of Public Health, studied the effects of plain packaging on Australian Aboriginal and Torres Strait Islander people's perceptions of different brands being less harmful or more prestigious than others.

In «Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experimenIn «Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experiBrand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experimenin Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experimenin recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experibrand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experimenin a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experimenin the experiment.

The second study, involving 167 people at a shopping mall, explored perceptions of authenticity that may have influenced responses in the first study; participants were shown prototype packaging for a new board game and pamphlets describing the brand and asked about their reactions.

While many brands in the green beauty market focus simply on creating beautiful products made from natural ingredients, my perception of Yuli Skincare is that it's focused on delivering specific results for common skincare needs without creating one - off products with supreme marketing.

Companies choosing to use this color in their branding is helping to change the public's perception of pink, which was widely associated with the femme experience — and this makes perfect sense, since they were the ones to create the perception in the first place.

Using her background in public relations, fashion, and her knowledge of perception and image management, April has delivered numerous presentations on the impact of personal brand and image management.

So, to help introduce their brand to new consumers and incite talk value, they challenged «old» perceptions of what being a «lady» is in 2017.

I never would have thought of getting a bell sleeve top, not in a million years, had a brand called Ellery not entered our lives changing the perception of clean cut, minimal dressing.