Sentences with phrase «in branding your book»

In eight videos she walks you through all the aspects that you should think about in branding your book to the the correct genre, from finding the right art to knowing which fonts work and modern trends in modern covers.

Not exact matches

In her book «Inventing Joy,» she gives readers a look into what it really takes to build your own brand and company.

This book has transformed lives and businesses worldwide through five reprints and is now out in a brand new Second Edition.

In books like Moneyball, The Big Short and The Blind Side, he crafted narratives that created intellectual brands.

The company reported a 15 percent year - over-year increase in first - quarter bookings, boosted by its HomeAway, Expedia and Hotels.com brands.

That being said, this particular book makes a real effort to present those strategies in a way that can be applied in more typical business and branding scenarios.

BTW, I have personal experience in product branding, so I'm 100 percent certain this book should be in your library.

This book goes way beyond this sort of tactical application and explains what happens in customers» minds when they're exposed to media, visuals, textual content... and virtually everything that goes into making a brand successful.

In her book Hello, My Name is Awesome... How to Create Brand Names That Stick, former Ogilvy & Mather copywriter Alexandra Watkins of naming firm Eat My Words offers two mnemonics to help you get the basics right.

As Zack O'Malley Greenburg argues in his book Empire State of Mind: How Jay - Z Went from Street Corner to Corner Office (Penguin), the key to Jay - Z's success is his «ability to build and leverage his personal brand.»

Britton is also the author of the new book YouthNation: Building Remarkable Brands in a Youth - Driven Culture.

Moreover, its brand only takes it as far as it offers the best deals from the most sought - after local retailers, restaurants and service providers — the kind of businesses that used to reside in the Yellow Pages and $ 10 coupon books.

My book, Introduction to Personal Branding, goes in - depth on discoverability, but here are the nuts and bolts.

Consumer Reports initially gave the original Surface Book a «recommended» rating but rescinded that after a survey found the original Surface Books had «poor predicted reliability in comparison to most other brands.

Chief strategist Paul Jankowski, who not only authored the study, but also the accompanying book Speak America Too: Your Guide To Building Powerful Brands In The New Heartland, says the proclamation is purposefully provocative.

She's released a series of workout DVDs such as Bodyshred and Body Revolution, authored a handful of bestselling books about weight loss, and in 2014 launched a women's and children's activewear brand called Impact.

Denise Lee Yohn, a brand consultant and author of the book What Great Brands Do, encourages companies to engage in authentic philanthropy that ties most directly to their areas of expertise.

«The retailers need to know how much of the beacons they want to use and figure out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S. and author of Branded, a book about retailers and social media.

So the hotel giant is investing heavily in lifestyle brands, boosting its rewards programs, and playing hardball with its online booking rivals.

In his 2003 book «United We Brand,» Mike Moser argues that simple colors, such as the eight colors used in the original box of Crayola crayons, convey brands that are «aggressive, loud, or dynamic.&raquIn his 2003 book «United We Brand,» Mike Moser argues that simple colors, such as the eight colors used in the original box of Crayola crayons, convey brands that are «aggressive, loud, or dynamic.&raquin the original box of Crayola crayons, convey brands that are «aggressive, loud, or dynamic.»

Robbins's otherworldly persuasive powers and brash brand of popular insight have grown into Robbins Research International, a life - coaching empire that includes a massive book business (15 million volumes sold globally), an audio business (50 million programs sold), a life - coach certification business, and seminars for which attendees pay as much as $ 8,000 to be in the same room with the man himself.

Other brand champion names such as Steve Jobs, Mary Kay Ash, Oprah Winfrey, Bill Gates, and Martha Stewart come to mind, and many of those people will be discussed in this book.

As you'll learn in this book, a relationship brand invites people to personally connect with it, directly interact with it, and share brand experiences with others.

Most importantly, this book is about the role of a brand champion in building a brand.

Twice Pulitzer - nominated, history professor Brands has elsewhere given book - length treatment to some of the threads he combines in this account of the 35 years that gave birth to the modern economic order.

The little vulgar newsshoprint freebie that started in Montreal back in 1994 now has more than 800 full - time employees in 34 countries making books, films, video, magazines, events and music, all funded through partnerships with some of the globe's biggest brands.

Another year is in books and it's exciting to see a brand new set of months ready for your undertaking.

I wrote several books and a lot of articles, and brands did in fact become the backbone of our success.

«It's easy to imagine why company brand managers would stay up all night or wake up in a cold sweat,» said Karl Gerth, an academic and author of a book on Chinese consumer behavior.

While building businesses he's also been strategically building the GaryVee brand, which has exploded in the recent years with his current YouTube show and new book by the same name, #AskGaryVee.

The findings are included and exclusively found in Millennial Branding founder Dan Schawbel's new book, Promote Yourself: The New Rules For Career Success (St. Martin's Press).

She is a 25 - year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30 - Minute Social Media Marketing, Content Marketing for Dummies, Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy Steps.

Interested in how branded web tools can help create a more consistent booking experience for your customers?

[01:13] Episode introduction [01:40] Tony's mission isn't about motivating others [02:15] A different kind of coach [02:42] Tony's difficult upbringing [03:15] What Tony learned from his mentors [04:00] Having to anticipate his mother's many moods [04:40] The role important books played in Tony's life [05:30] First experience with coaching seminars [06:00] Setting goals to help others [06:50] Building his brand [07:10] Tony's start with his own seminars [08:15] Dealing with the higher level of demand [09:10] When did Tony start making investments?

While Booking Holdings is holding its own financially — the company recently beat analyst expectations by reporting $ 12.7 billion in 2017 revenue, up 18 percent over the year earlier — the brand is making changes.

Covering everything from branding to bravado, there's bound to be something bankable in this bundle of business books.

As Steve mentioned, we've decided to put this investment on pause in 2016 and intend to expand our investment in other brand marketing channels as we rolled out instant book more broadly.

In addition, bookings are driven by new customer acquisitions from increased brand awareness and direct marketing campaigns in the first quarter which culminate with our Super Bowl campaigIn addition, bookings are driven by new customer acquisitions from increased brand awareness and direct marketing campaigns in the first quarter which culminate with our Super Bowl campaigin the first quarter which culminate with our Super Bowl campaign.

Could stand to learn a few things about becoming a recognizable name, a household brand or a leading expert like my clients who have appeared on the major national TV shows, in the most prestigious magazines, radio shows and Internet sites... and have helped sell millions of dollars worth of my clients» books, products, professional services, and promoted causes that have changed the world for the better, using popular media to tell their stories for over two decades?

In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talkinIn this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talkinin 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

I highly recommend this book to every single leader tasked with influencing the future of their company or brand in some way, shape or form.

In his book, X: The Experience When Business Meets Design, author Brian Solis looks at the way brands like Sephora, Intuit, and LEGO revamped their customer experience by first creating a map of the customer journey.

In his book, Brian Solis explains that the experience a customer has with your brand is now the most important thing in businesIn his book, Brian Solis explains that the experience a customer has with your brand is now the most important thing in businesin business.

As an example, I not only agented this book myself to a major NYC - area publisher, I brought in Jay and his famous brand, I brought in Stephen M.R. Covey for the foreword, and even wrote my own back cover (something most authors never get to do when working with a major publisher).

Written by Sylvain Labs, «The Dots» is a book that deconstructs the role of influence for brands and institutions in the modern age.

Ultimate Guide to Pinterest for Business is more than just a book on using Pinterest for marketing, it's a handbook for anyone who wants to understand how to approach branding and social media in today's complex online world.

«This book helped me realize that being authentic would help me find my customers... I began to get more customers I really loved to work with, I began to feel better about my personal brand and my positioning, and I felt confident that I could make any sort of adjustment that I needed to in the future.»

Once the ten - minute pleasantries are done with (wives, kids, colleagues, flight, book recommendations), he'll be telling me about the shower gel in the hotel, or that brand of jacket taking over Italy, his mate's pet insurance or what he learned about eBay's competitors in Africa.

His fourth book, «Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy» shows how when every customer can talk to every other customer, it's like living in a small town: Your reputation is everything!

Recognized as a «branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.