I succeeded because I worked hard, wrote a quality book, and invested time
in building my author brand.
Not exact matches
Britton is also the
author of the new book YouthNation:
Building Remarkable
Brands in a Youth - Driven Culture.
Chief strategist Paul Jankowski, who not only
authored the study, but also the accompanying book Speak America Too: Your Guide To
Building Powerful
Brands In The New Heartland, says the proclamation is purposefully provocative.
Fran Hauser is a long - time media executive, startup investor and
author of The Myth of the Nice Girl.Best known for her role
building PEOPLE.com — one of the biggest media
brands online — Hauser made the leap to early stage investing
in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talkin
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and
author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded
in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talkin
in 2015 — as she discusses how any business can break away from the competition,
build a strong
brand, and get the world of social media to start talking.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't (St. Martin's Press), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued in today's workforce and is helping brands change hearts and mind
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't (St. Martin's Press), bestselling
author and communication expert Carmine Gallo explains why storytelling and its power to
build emotional connections is increasingly valued
in today's workforce and is helping brands change hearts and mind
in today's workforce and is helping
brands change hearts and minds.
Recognized as a «
branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the
author of Reinventing You: Define Your
Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and
Build a Following Around It, was released
in April 2015.
So far we're mostly new
authors so only
in the process of
building our
author brands.
In working with thousands of
authors over twenty years to help them
build their
author brand, enhance book discoverability and spark sales, we've identified a number of initiatives
authors with minimal budgets can do to attract new readers.
His order of accomplishments may seem reversed by traditional standards until you realize that
in today's environment
building an
author's
brand is nearly as important as creating his art.
While we
authors are responsible for
building our own
brands, we receive a great deal of support and advice from HI on promo, and have a forum
in which we can ask questions and get direct answers from the editors, marketing people etc which is available to everyone.
It takes time, but continuing to
build your
author brand can make a real difference
in enhancing discoverability and encouraging book sales.
Authors who use the 20 minutes over daily morning cup of coffee for creating platform are rewarded with better findability, interested audience who will buy your book, and networking that
builds your
author brand by teamwork, so we hope you join
in over your morning coffee.
In an interesting aside, even traditional publishers are looking for the multi-book
author, as it's becoming more lucrative to
build an
author's
brand with readers than to sell a stand alone title.
Paulette Ensign — Radial Diagram Paulette Ensign — Convert Your Content to Cash Tai Goodwin —
Build a Business Around Your Book Mike Loomis — Your
Brand is More Important Than Your Book Bailey Davis —
Building Your Business on Solid Rock Tina Dietz — Opt -
in at her website to get How Successful
Authors Leverage -LSB-...]
Here are a few plug -
ins I think are essential for
authors looking to use their site to
build their
brand.
In addition to
building your own
brand, you should also look into forming strategic alliances with
authors who share a similar audience.
Author and marketing consultant Mark Schaefer will present his thoughts on the importance of personal
branding today, the connection between
branding and books, and the essential elements of
building a «heroic
brand»
in our information dense world.
The importance of words — or keywords, is also discussed
in Joanna Penn's «How to Discover and
Build Your
Author Brand» and Matthew Turner's «Creating an
Author Brand to Boost Your Platform» (discussed below), as regards SEO, or methods for your readers to find you.
A successful traditionally published
author was told a few years ago she had to choose one genre to write
in and
built her
brand around the tagline: Seatbelt Suspense.
Now, if you're going through a dry spell as a writer, or if you're such a successful
author that you can afford to take time off from writing
in between book promotion campaigns, then you might well have the time that
building your
brand, and expanding your name recognition, on Twitter takes.
I get constant feedback when I run into people about how «well» and «successful» my book is doing, and
in turn, they comment to others about it
in this way, which has helped me
build a readership and
author brand.»
Even when I was
in my forties, I was advised to keep my age secret when querying, because publishers don't want to invest money
building a «
brand name» for an
author who doesn't have a potential forty - year trajectory for churning out product.
My business demographic is also
authors and I do see a lot of the same on Twitter however, through
building relationships and interacting, and providing helpful, practical content, I've
built a strong fan base who are eager to purchase my first business book (sent out
in a free «challenge» via email earlier this year)-- my non-business books are
branded differently and under a totally different
author account.
In most cases, fiction
authors should use their name (you're
building a
brand and online presence around you, not just one book), and non-fiction
authors should ensure their domain and blog title are descriptive, relevant and clear.
As she states
in a 2009 post, «How to Discover and
Build Your
Author Brand», she had mistakenly
branded herself towards this non-fiction book with words like «career change» and a business image, and had to rebrand towards her writing work.
How and when will you ever figure out that you need to create and maintain a website,
build and improve your
author's platform, join and become active
in online and virtual communities / groups, become KNOWN as YOU, your
brand, online, as a sci - fi
author and blogger, a creator and curator of useful content?
White papers can be powerful marketing tools for
authors interested
in selling more books and
building their personal
brands.
Having a mailing list gives you immediate access to a
built -
in audience that's already invested
in your
author brand and your writing.
No, it won't make you sales immediately overnight (unless you've already got a bit of a following), but it will help you
build an
author brand that will make sales — and, eventually, enough sales to support you
in being the full - time
author you've always dreamed of being.
Your book title, book cover,
author name appear
in front of people, which helps
build author discovery and
brand awareness.
Reports have come
in that 60 percent of Snapchat users are under the age of 24, so if you're a Young Adult
author or Middle Grade
author especially, this app might be an incredible marketing tool for raising awareness about your books as well as to gain readers and
build your
author brand.
While some argue that piracy can actually make for good business
in terms of
building readership and spreading an
author's
brand, others counter that it costs the publishing industry countless numbers
in revenue each year.
In this age of online anonymity that allows small people to behave this way towards
authors, why couldn't Christian simply change her online name and start over,
building a new
brand and readership?
Specializing
in New Adult and Young Adult Fiction, We are passionate about assisting
authors to
build their platform and create a
brand that will carry them into the future.
Jane Friedman is an expert on helping
authors publish and
build their
brand in the digital age.
His research clearly indicates that
building a strong
author brand is central to success
in today's crowded marketplace.
This puts
brand -
building nonfiction books at a disadvantage, as your book would be competing against good review of a pop - culture fiction book
in a mass circulation magazine like Cosmopolitan, or a controversial or timely
author interview on Oprah!
What radio shows and blogs are you going to reach out to
in order to
build your
brand as an
author, and promote your books?
The «stuff»
in question typically refers to various components of
author - platform -
building: social media presence, networking, marketing,
branding... you know, all the stuff you do when you've written something you actually want other people to read.
Innovation You has numerous important implications for
authors, especially
authors looking for ways to
build their
brand in the 21st Century.
However, that's no reason to be discouraged;
building up your
author brand, upping your understanding of the publishing industry, and investing
in good book publicity will help tip you into the black over time.
Almost anyone can self - publish a book, but the difference between creating a potential book (one that can be ordered if anyone ever hears about it) and creating an actual book (one that people are actually reading) is knowing what to do after your plans for publication are
in place... and while your topic is still hot, and you're still interested
in using your book as a vehicle for
building brand, increasing your credibility, making money, or fulfilling your life - long dream of being a real
author.
This is the 10th
in a series of 99 Questions, ideas, and tips for
authors and business professionals considering writing a book to
build their personal
brand.
Today's
authors face more writing and publishing options than ever before... which means,
in many ways, it's easier to write and publish a
brand -
building book than ever before.
This is the 15th
in a series of questions, ideas, and tips to help first - time
authors and business professionals save time writing & self - publishing a book to
build your personal
brand.
It's a new year and we are ready to make some viral waves
in the world of Twitter, Facebook, LinkedIn and whatever other medium that makes sense for us to better
build our
brand, to support our
authors.
I've spoken to many
authors during my time
in the publishing industry and the
authors who have clearly leveraged their book to accelerate their
brand building, all had one thing
in common.
Norty Cohen,
author of The Participation Game: How the Top 100
Brands Build Loyalty
In A Skeptical World
This the 9th
in a series of 99 Questions, ideas, and tips intended to help
authors make the right decisions writing and self - publishing a book to
build their personal
brand.