Digital Media - Ran a tight multi-platform social media campaign resulting in a 35 % increase in page visits, a 10 % increase in average time on site, and a 3 % increase
in clickthrough rate.
In particular, Facebook says that there was a four percent lift
in clickthrough rate, seven percent increase in likes, four percent rise of comments and 11 percent spike in shares.
Clickbait is one classic technique we find in news stories all over the internet to induce curiosity or shock among readers, which will result
in a clickthrough.
MarketingSherpa (a leading publisher of marketing case studies) recently considered whether the wording used in email newsletter hyperlinks (i.e., the «read more» links that take readers from the «teaser» summaries in your email newsletter to the full articles on your website) makes a difference
in clickthrough rates.
Not exact matches
By a happy coincidence for Google, this move encourages web marketers to move towards Google Adwords
in order to test out different keywords for
clickthroughs and conversions — but that is a paid service.
In this edited excerpt, the authors explain how adding extensions to your Google ads can increase your
clickthrough rate.
Plus,
clickthrough rates after someone opens an email are typically
in the 10 percent range.
In most cases,
clickthrough rates on broad match keywords are much lower than on other keyword match types too, because many people click to see if the search listing applies to them only to realize that it was not what they were looking for.
In fact, if you rank well on subsequent pages, you may still have a high
clickthrough rate, albeit less traffic.
You can also identify specific URLs, as outlined
in Tip # 2, that hold a low
clickthrough rate and run the URL through the Keyword Tool to identify negative keywords to reduce unwanted impressions.
With Site and Category Exclusion, Topics Exclusions, Negative Keywords, and Frequency Capping, advertisers can take more control than ever over unwanted ad impressions and traffic, improve
clickthrough rates, and save money by avoiding traffic unlikely to result
in a desired action on your site.
Frequency capping allows you to preserve your
clickthrough rate by eliminating needless ad impressions and saves money by avoiding clicks that are not likely to result
in a desired action on your website.
In the ingredient list «flax egg» is a
clickthrough link to a page explaining how to make one.
Just add
in an affiliate off tag and you can put the links
in your email knowing that readers won't be sent with a
clickthrough from the email to the amazon site.
Whether you want to improve your email
clickthrough rate, or increase traffic to your veterinary website — keep these statistics
in mind to help drive every aspect of your business growth.
In a nutshell, while open rates and clickthrough rates trended slightly downward as 2013 progressed, conversion rates — i.e., the percentage of readers who opened emails and were interested enough in the content to click through to read more — trended slightly upwar
In a nutshell, while open rates and
clickthrough rates trended slightly downward as 2013 progressed, conversion rates — i.e., the percentage of readers who opened emails and were interested enough
in the content to click through to read more — trended slightly upwar
in the content to click through to read more — trended slightly upward.
Which title tag do you think will capture higher quality
clickthroughs should this page display
in the search engines: «Attorneys» or «Maryland's Leading Lawyers?»
In any event, because clickthrough rates provide a clear picture of your audience's interest level in the topics of your email alerts, and individual clickthroughs demonstrate interest of specific individuals in your content, it is helpful to write email copy that promotes clickthrough
In any event, because
clickthrough rates provide a clear picture of your audience's interest level
in the topics of your email alerts, and individual clickthroughs demonstrate interest of specific individuals in your content, it is helpful to write email copy that promotes clickthrough
in the topics of your email alerts, and individual
clickthroughs demonstrate interest of specific individuals
in your content, it is helpful to write email copy that promotes clickthrough
in your content, it is helpful to write email copy that promotes
clickthroughs.
Continue... «Study Finds That Simple Word Change
in Email Newsletter Hyperlinks Raises
Clickthrough Rate by 8.53 %»»
One issue to keep
in mind - if you send an email alert on a «niche» topic (e.g., new IRS ruling) to a broad audience (e.g., all of the law firm's corporate clients), then the
clickthrough rate will certainly be lower than if the alert was targeted at a «niche» audience (e.g., solely the firm's tax clients).
In this way, you can isolate the readers who are truly interested in your topic (see also our prior post on hyperlink copy that promotes clickthrough
In this way, you can isolate the readers who are truly interested
in your topic (see also our prior post on hyperlink copy that promotes clickthrough
in your topic (see also our prior post on hyperlink copy that promotes
clickthroughs)
MS opines that the growing popularity of these two tactics
in a tough economic climate is due to their low cost, and
in the case of email marketing, proven ROI (
in light of the ability to precisely measure results using
clickthrough tracking and other metrics).
«Law Firm Email Marketing Metrics: Open Rates vs
Clickthrough Rates Main Reputational and Ethical Issues for Lawyers Involved
in Social Networking»
So the makeup of your distribution lists is certainly something to keep
in mind when comparing
clickthrough rates across multiple campaigns.
«Study Finds That Simple Word Change
in Email Newsletter Hyperlinks Raises
Clickthrough Rate by 8.53 % Main Website Performance Monitoring Solutions That Will Alert You If Your Law Firm Website or Blog Goes Down»
And lo and behold, Scott continues to see
clickthroughs on links
in his newsletter long after they were distributed.
An added benefit is that
clickthroughs on links to blog posts
in email alerts are trackable down to the individual subscriber.
In fact, an experiment revealed that using the right words in the hyperlinks in your email newsletters or alerts can boost clickthroughs by more than 8
In fact, an experiment revealed that using the right words
in the hyperlinks in your email newsletters or alerts can boost clickthroughs by more than 8
in the hyperlinks
in your email newsletters or alerts can boost clickthroughs by more than 8
in your email newsletters or alerts can boost
clickthroughs by more than 8 %.
As such, if you want to maximize the
clickthroughs on links to your law firm website displayed by search engines, you need to invest
in crafting enticing title and description tags for your website pages.
These third parties use unique identifiers and invisible images (often called «pixel tags» or «clear GIFs») to perform message open sensing, message format sensing, and
clickthrough sensing on behalf of Lawyer Tech Review and Legal Media Matters
in order to bring you more relevant information.
Mailchimp reports that emails
in the legal industry on average have a 3.07 %
clickthrough rate.
Matt Green and John Van Bockern of Ethical SEO Consulting wanted to know the impact of media snippets on
clickthrough rates
in search engines, and determined which factors were most important for consumers searching for a personal injury lawyer.
> URL (www.yourwebsite.com/[this-part]-RRB- This is a minimally important on - page ranking factor, but it will absolutely affect
clickthrough rate (who clicks your website
in Google search results).
Create Resume Barbara Cannon 100 Broadway LaneNew Parkland, CA, 91010Cell: (555) 987-1234
[email protected] Professional Summary Metric - oriented Email Marketer skilled
in production of campaigns responsible for market share increase and optimal revenue generation through increased engagement and
clickthroughs.