After yesterday's Channel 4 News poll showing plummeting Conservative support
in key marginal seats, leading Tory lobbyist Peter Bingle emails colleagues to describe his «despair» at his party's election campaign.
«The UKIP threat is draining Tory
support in key marginal seats so much that the party could let Ed Miliband into Downing Street, according to a poll released today by Lord Ashcroft, former deputy chairman of the Conservative party.
This is a swing of 6 points (the equivalent of a Labour lead of about 5 points in a national poll), so suggests Labour may be doing somewhat
better in key marginal seats than in the country as a whole.
Following the negative reaction to his visit to British troops in Iraq during the 2007 Conservative Party Conference, [111] an unrehearsed conference speech made by David Cameron and an opinion poll showing Labour 6 % behind the Conservative
Party in key marginal seats, Brown announced that there would be no election in the near future.
The new figures translate into a swing from Labour to Conservative
in these key marginals of a little more than 6 per cent, a bit short of the swing required (about 7 per cent) if the Conservatives are to win an overall majority.
Labour has established a «convincing» 11 - point lead over
Conservatives in the key marginal seats Ed Miliband would need to win to secure victory in next year's general election, according to a new poll by ComRes for ITV News.
«We held our own or
advanced in key marginal councils with Tory MPs, including: Worcester, Redditch, Derby, Ipswich, Norwich, Harlow, Crawley, Southampton and Hastings.
e held our own or advanced
in key marginal councils with Tory MPs, including: Worcester, Redditch, Derby, Ipswich, Norwich, Harlow, Crawley, Southampton and Hastings.
The Conservatives strengthened their dominance in the South East while holding UKIP at bay
in key marginals in the region.
The rally is seen as the starting point of a campaign that will see Labour facing hostility in large sections of the national media and heavily outspent by the Conservatives, and so highly reliant on its superior organisation on the ground to bring out its
vote in key marginals.
In particular, it has helped the Conservatives to contain the salience of European policy in the 2015 general elections and to reduce the appeal of
UKIP in key marginal seats.
This meant looking at polling data on voting
intentions in key marginal seats, votes in the most recent local elections and the resources each party is likely to have to spend on campaigning in the area.
For more on the Channel 4 News / YouGov poll and the Ashcroft tax row - Exclusive: Tory lead
shrinks in key marginals - Analysis: Tories short of overall majority - Download the Channel 4 News / YouGov poll results - Ashcroft comes clean over non-dom status - Cameron knew Ashcroft was non-dom - Hague told Ashcroft non-dom «in recent months» - Exclusive: Ashcroft «not suitable for a peerage»
Initially, he concentrated his
research in these key marginal seats but then, as his fascination with polling grew, he decided to conduct a vast poll of 10,000 voters (the usual size is 1,500 people) in order to produce the biggest ever poll in the UK on political attitudes.
The Tory vote went up four
points in the key marginals it was defending from Labour and in the marginals it was looking to win from the Liberal Democrats.
That's a swing from Conservative to Labour of just one point, far lower than the swing shown in ComRes's GB polls (it would be the equivalent of a national poll showing a Conservative lead of five points) suggesting Labour are doing
worse in key marginals than in the country as a whole.
In practice it wouldn't work like that of course, there isn't a uniform swing and some seats would probably switch in both directions, but it's a suggestion that there isn't really a swing to either Lab or
Con in the key marginals.
Oakeshott believes the Tories are outspending progressive candidates, and believes the appetite for anti-Tory tactical voting remains strong, especially since so much of the polling by Lord
Ashcroft in key marginals can be used to guide voters how to vote tactically.
They might secure only a handful of MPs (thanks to a voting system that many believe is increasingly out of date) but their surging popularity could still disrupt Tory and Labour
battles in key marginal seats.
Tory HQ sources had been quietly confident that their superior
organisation in the key marginal seats was going to secure them a victory, and they felt their vote stabilised in the past week, especially after Cameron turned in a strong performance in the final TV debate.
Momentum has been given much of the credit for the party's gains in the June election, during which it deployed thousands of activists and
volunteers in key marginal seats.
«With a few days still to go I expect that more change could still occur, but it is likely to be minor and the national level and more concentrated on the
ground in the key marginal constituencies where the Hold Your Nose or Cut It Off to Spite Your Face ™ message pushes home.
Not only significant numbers from ethnic communities, but also many Middle England
electors in key marginal seats, who conclude that the Conservative Party is simply irrelevant to the challenges facing the modern world as they see and live it.
They kept the Tories in
check in key marginal seats and comfortably won the two Westminster by - elections.
He was concerned the billionaire's money was being used to boost Conservative candidates»
chances in key marginal seats in the forthcoming election.
Ongoing measurements of anthropogenic CO2, other gases and hydrographic
parameters in these key marginal seas will provide information on changes in global oceanic CO2 uptake associated with the predicted increasing atmospheric CO2 and future global climate change.
Despite losing the seat by just 103 votes at last year's general election and although the Tories are allegedly holding back their campaign at David Cameron's request, Nick Clegg's party trails by 17 points in two separate surveys of
voters in the key marginal.
As it happens the Conservative - Labour swing in marginals was much the same as it was in safe seats in 2005, but the changes in the parties votes was different — both the Conservatives and Labour did
better in their key marginals than elsewhere, it's just their mutual improved performances cancelled each other out!
Finally, despite the important effects of the substantial rise of UKIP on the shares of the vote for the two main parties, UKIP are not set to win many seats nor have a disproportionate effect on the competition for seats between the two main
parties in their key marginals.
The analysis concludes that the party has piled up votes in parts of the country where it would make little difference in a general election, while losing
support in key marginal seats.
«At the last election, ordinary activists had tens of thousands of face to face conversations that undermined the power of the right wing press and convinced
people in key marginal to vote Labour.
In the key marginal of Thanet South in Kent, the Conservative party are set to lose the seat to Labour with Ukip coming a close second, according to the first of eight new constituency polls.
Warehouses of telephone pollsters were put to work for a year before the election, their task to track the views of undecided voters
in key marginal seats.
Labour ministers have been accused of using regional Cabinet meetings to help the party
in key marginal seats.
After last night's Channel 4 News poll showing plummeting Tory support
in key marginal seats, he sent out an email entitled «Musings of a Tory in despair».
The strategy has been to win support
in key marginals, using tactics such as tailing opinion - formers such as the corporate press and relying heavily on focus groups and polls.
A week ago ICM showed a 10 - point Tory lead over Labour by 48 % to 38 %
in these key marginals.
We find that Conservative support is holding up better
in its key marginal seats than the rest of the country, and also that the Liberal Democrats are recovering strongly, albeit from a low base, in the seats they are defending.