But more than just allowing bad advertising from companies on its platform, Facebook itself just isn't the best competitor
in the mobile advertising space, Greenfield said.
Oct 24 - Facebook Inc's shares headed towards their biggest one - day jump on Wednesday after the company reported a surprising
rise in mobile advertising, easing concerns it was having trouble capitalizing on soaring use of smartphones and tablets.
Michael understands our customers» needs well, having led the advertising businesses for some of the largest publishers in the world and he has tremendous
experience in mobile advertising and even a supply - side platform.
The Silicon Valley company reported a 63 increase in profit and a 49 percent jump in revenue for the first quarter, driven by continued growth
in its mobile advertising business.
Gil Shoham, CEO of mobile advertising technology platform Supersonic, spoke with TechnologyAdvice host Clark Buckner about their recent Series B Funding, current
trends in the mobile advertising space, and the role of big data.
The company, which lets its 200 - million - plus users post messages of up to 140 characters to their followers, is «interesting,» he says, because it appears to have succeeded where Facebook initially failed:
in mobile advertising.
Meanwhile,
in mobile advertising, where the company should have been singing, it's been way out of tune.