Users have shifted from feed reading to story watching, that's why Facebook has invested heavily
in new ad formats, particularly video, on its other platforms like Messenger and Instagram.
Not exact matches
In addition, new content formats like augmented reality and in - car ads will probably go mainstrea
In addition,
new content
formats like augmented reality and
in - car ads will probably go mainstrea
in - car
ads will probably go mainstream.
In addition, Snapchat has rolled out numerous
new ad formats, including sponsored lenses that let users overlay graphics and animations over their selfies and its native - video
ad product called 3V, which stands for Vertical, Video, Views.
The
ad features Gaga promoting Tiffany's
new HardWear collection
in a black - and - white
format.
«Snap's
ad revenue reaccelerated
in the fourth quarter as a result of strong seasonal trends for branded advertising, demand for
new ad formats, as well as steadily improving user trends... Given the strong results and a clear step forward for Snap's
ad business, we are upgrading our rating to
in - line from underperform.»
Back
in February, GM issued a press release describing the
ad campaign as a 30 - second retail
format featuring a consistent cast of characters — from the former radio host turned salesman to the top - selling single mom — set
in a
new Chevy dealership.
In honor of YouTube's new «bumper» ad format, the company, owned by Google, sponsored a contest in Singapore called the YouTube Creative Hac
In honor of YouTube's
new «bumper»
ad format, the company, owned by Google, sponsored a contest
in Singapore called the YouTube Creative Hac
in Singapore called the YouTube Creative Hack.
They can then combine this targeting feature with YouTube's
new direct response video
ad format, TrueView, which offers a customizable call - to - action
in a video
ad.
To provide video publishers with revenue for their content, Facebook may soon start testing a
new mid-roll
ad format that lets creators put clips
in the middle of their videos after the 20 - second mark.